Venture • Internet Software and Services

Layline Partners Invests In Admeta

On December 13, 2010, growth capital firm Layline Partners invested in internet software and services company Admeta

Investment Context
  • This is Layline Partners’ 1st transaction in the Internet Software and Services sector.
  • This is Layline Partners’ 2nd transaction in Sweden.
Investment Fate
  • Admeta was sold to a strategic buyer in 2014.

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Investment Summary

Date December 13, 2010
Target Admeta
Sector Internet Software and Services
Investor(s) Layline Partners
Deal Type Venture

Target Company

Admeta

Gothenburg, Sweden
Admeta develops and sells services to publishers, ad networks and advertisers who want to increase their profitability in Internet advertising. Admeta was founded in 2002 and is based in Gothenburg, Sweden.
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Investor Overview 1

Investor

Layline Partners

Gothenburg, Sweden

Investor Investor


Category Growth Capital Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Layline Partners is a private investment firm focused on small and mid market companies in Sweden. The Firm looks to work alongside company management to help accelerate growth. Layline Partners was formed in 2004 and is based in Gothenburg, Sweden.


Deal Context for Investor #
Overall 2 of 3
Sector: Internet Software and Services 1 of 1
Type: Venture 2 of 2
Country: Sweden 2 of 2
Year: 2010 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-20 RaySafe

Billdal, Sweden

RaySafe manufactures measuring instruments for quality assurance of X-ray equipment. RaySafe offers a variety of comprehensive solutions for radiographic imaging rooms. RaySafe was founded in 1994 and is based in Billdal, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Golden Media

Warsaw, Poland

Golden Media is a modern, creative television producer implementing the most demanding projects. It cooperates with Polish TV stations and Internet platforms. It produces programs not only in Poland, but also in the most remote corners of the world. Golden Media was founded in 2005 and is based in Warsaw, Poland.

Buy -