M&A Deal Summary

Later Acquires Mavely

On January 3, 2025, Later acquired internet software and services company Mavely from Nu Skin Enterprises for 250M USD

Acquisition Highlights
  • This is Later’s 1st transaction in the Internet Software and Services sector.
  • This is Later’s largest (disclosed) transaction.
  • This is Later’s 1st transaction in the United States.
  • This is Later’s 1st transaction in Illinois.

M&A Deal Summary
Date 2025-01-03
Target Mavely
Sector Internet Software and Services
Buyer(s) Later
Sellers(s) Nu Skin Enterprises
Deal Type Divestiture
Deal Value 250M USD

Target

Mavely

Chicago, Illinois, United States
Mavely is a social commerce platform that streamlines customer acquisition and social selling. Mavely leverages communal commerce and proprietary technology to allow social sellers to easily post, share and transact. Mavely was founded in 2018 and is based in Chicago, Illinois.

Search 202,196 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Later

Boston, Massachusetts, United States
Category Company
Founded 2014
Sector Software
DESCRIPTION

Later is a provider of social media and influencer marketing software, services, and data. Our integrated platform helps brands, agencies, and creators maximize return on social through streamlined creator partnerships and campaign management. Later was formed in 2014 and is headquartered in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

Nu Skin Enterprises

Provo, Utah, United States
Category Company
Founded 1984
Sector Consumer Products
Employees3,700
Revenue 2.0B USD (2023)
DESCRIPTION

Nu Skin Enterprises is a provider of comprehensive anti-aging personal care products and nutritional supplements under the Nu Skin and Pharmanex brands worldwide. Nu Skin Enterprises was founded in 1984 and is based in Provo, Utah.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2025) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-01 BeautyBio

Dallas, Texas, United States

BeautyBio is a provider of clinically-proven skin-care solutions include a portfolio of high-tech devices and clean label topicals that together result in more beautiful and youthful-looking skin. BeautyBio was founded in 2011 and is based in Dallas, Texas.

Buy -
Mergr

Product

Company

Legal