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M&A Deal Summary

LatentView Acquires Decision Point

On March 28, 2024, LatentView acquired information technology company Decision Point

Acquisition Highlights
  • This is LatentView’s 1st transaction in the Information Technology sector.
  • This is LatentView’s 1st transaction in India.

M&A Deal Summary
Date 2024-03-28
Target Decision Point
Sector Information Technology
Buyer(s) LatentView
Deal Type Add-on Acquisition
Advisor(s) Equirus Capital (Financial)

Target

Decision Point

Gurugram, India
Decision Point is a global analytics company that develops analytics & big data solutions for CPG, Retail & Consumer industries & works with global fortune 500 clients. It provides analytical insights & solutions that help develop sales & marketing strategies in the Retail & CPG Industry, by leveraging diverse source of data which includes Point of Sale data, Syndicated category data, Primary shipments & other similar sources. Decision Point was formed in 2012 and is based in Gurugram, India.

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Buyer(S) 1

Buyer

LatentView

Chennai, India
Category Company
Founded 2006
Sector Information Technology
Employees1,082
Revenue 8.5B INR (2025)
DESCRIPTION

LatentView is a global data analytics company that inspires and transforms businesses to excel in the digital world by harnessing the power of data. The company provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, and optimize investment decisions. LatentView was formed in 2006 and is based in Chennai, Tamil Nadu.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: India M&A 1 of 1
Year: 2024 M&A 1 of 1
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