M&A Deal Summary

Langholm Capital Acquires Tyrrells Potato Crisps

On April 14, 2008, private equity firm Langholm Capital acquired food company Tyrrells Potato Crisps for 40M USD

Acquisition Highlights
  • This is Langholm Capital’s 2nd transaction in the Food sector.
  • This is Langholm Capital’s largest (disclosed) transaction.
  • This is Langholm Capital’s 3rd transaction in the United Kingdom.
Investment Fate
  • Tyrrells Potato Crisps was sold to a consortium of financial buyers in 2013 for 100M GBP.
  • Tyrrells Potato Crisps was sold to a publicly-traded strategic buyer in 2016 for 300M GBP.

M&A Deal Summary
Date 2008-04-14
Target Tyrrells Potato Crisps
Sector Food
Buyer(s) Langholm Capital
Deal Type Buyout (LBO, MBO, MBI)
Deal Value 40M USD

Target

Tyrrells Potato Crisps

Leominster, United Kingdom
Tyrrells Potato Crisps Ltd. is a diversified, international snacking company that manufactures and markets iconic, market-leading brands including Tyrrells Potato Crisps®, Tyrrells branded Vegetable Crisps, Tyrrells Poshcorn®, Tyrrells Nibbles®, Tyrrells Tortillas®, in the United Kingdom, Europe and many other international markets; Yarra Valley, manufacturer of Thomas Chipman and The Wholesome Food Company brands in Australia; and Aroma Snacks, manufacturer of Lisa’s kettle chips in Germany.

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Buyer(S) 1

Buyer

Langholm Capital

London, United Kingdom

Investor

Category Private Equity Firm
Founded 2002
PE ASSETS 250M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Langholm Capital is an independent private equity firm that targets investments in middle-market consumer-oriented companies. Specific areas of interest include companies that target markets in health and well-being, convenience, services aimed at the aging population, and emerging/innovative brands. Langholm Capital looks for companies valued up to €200 million and generally based in the UK and Western Europe. Langholm Capital was formed in 2002 and is headquartered in London.

DEAL STATS #
Overall 6 of 9
Sector (Food) 2 of 3
Type (Buyout (LBO, MBO, MBI)) 5 of 8
Country (United Kingdom) 3 of 6
Year (2008) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-15 Dorset Cereals

Dorchester, United Kingdom

Dorset Cereals Ltd. is an innovative, fast growth brand of cereal products providing premium quality ingredients for healthy eating and simple unadulterated pleasure.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-25 Just Group

Reigate, United Kingdom

Just Group is a specialist financial services company that provides innovative financial solutions designed to meet the needs of people at or in retirement. Just Group provides enhanced retirement annuities, a product which takes into account the specific health and lifestyle circumstances of a retired customer to offer significantly better rates than traditional annuity providers. Just Group was founded in 2004 and is based in Reigate, the United Kingdom.

Sell £225M
Mergr

Product

Company

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