M&A Deal Summary

LaneTerralever Acquires Convince & Convert

On January 11, 2022, LaneTerralever acquired marketing company Convince & Convert

Acquisition Highlights
  • This is LaneTerralever’s 1st transaction in the Marketing sector.
  • This is LaneTerralever’s 1st transaction in the United States.
  • This is LaneTerralever’s 1st transaction in Arizona.

M&A Deal Summary
Date 2022-01-11
Target Convince & Convert
Sector Marketing
Buyer(s) LaneTerralever
Deal Type Add-on Acquisition

Target

Convince & Convert

Phoenix, Arizona, United States
Convince & Convert is a digital marketing and customer experience strategy firm that helps iconic global brands gain and keep more customers. The Convince & Convert strategy team is decentralized and global, able to work with leading corporate clients like Purdue University, Oracle, Cisco, AARP, and dozens more in highly customized services engagements. In addition to its strategic counsel, the firm produces a tremendous volume of education and motivation resources for business executives. Convince & Convert was formed in 2008 and is based in Phoenix, Arizona.

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Buyer(S) 1

Buyer

LaneTerralever

Phoenix, Arizona, United States
Category Company
Founded 1962
Sector Marketing
DESCRIPTION

LaneTerralever is a full-service marketing agency that derives success from understanding their customers' unique journey, building brand experiences that drive action, and developing marketing strategies for transformative growth – all while maintaining a client satisfaction Net Promoter Score of 82, compared to an industry average of 15. LaneTerralever was formed in 1962 and is based in Phoenix, Arizona.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Mergr

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