Divestiture • Marketing

Lamar Acquires The Younger Agency - Airport Advertising Division

On March 19, 2015, Lamar acquired marketing company The Younger Agency - Airport Advertising Division from The Younger Agency

Acquisition Context
  • This is Lamar’s 8th transaction in the Marketing sector.
  • This is Lamar’s 9th transaction in the United States.
  • This is Lamar’s 1st transaction in Nevada.

Explore All 194 Divestiture Marketing Deals - Search the Database Free


M&A Deal Summary

Date March 19, 2015
Target The Younger Agency - Airport Advertising Division
Sector Marketing
Buyer(s) Lamar
Sellers(s) The Younger Agency
Deal Type Divestiture

Target Company

The Younger Agency - Airport Advertising Division

Reno, Nevada, United States
The Younger Agency - Airport Advertising Division operates advertising displays in markets such as Boise Airport, Spokane International Airport, Juneau, Alaska, Grand Junction, Colo., and Elko regional Airports and the Boise bus transit system.
Explore More Deals

Browse All 215,262 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


Deal Context for Buyer #
Overall 9 of 18
Sector: Marketing 8 of 17
Type: Divestiture 2 of 4
State: Nevada 1 of 2
Country: United States 9 of 18
Year: 2015 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-06 Marco Outdoor Advertising

New Orleans, Louisiana, United States

Marco is a billboard operator located alongside the Pontchartrain Expressway and other chief transportation networks surrounding New Orleans.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Alliance Airport Advertising

Las Vegas, Nevada, United States

Alliance Airport Advertising is a provider of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio.

Buy -

Seller Profile 1

SELLER

The Younger Agency

Reno, Nevada, United States

Category Company
Sector Marketing
DESCRIPTION

The Younger Agency is a full service marketing and advertising firm that has found a niche in airport and transit advertising sales programs.


Deal Context for Seller #
Overall 1 of 1
Sector: Marketing 1 of 1
Type: Divestiture 1 of 1
State: Nevada 1 of 1
Country: United States 1 of 1
Year: 2015 1 of 1