M&A Deal Summary

Lamar Acquires The Younger Agency - Airport Advertising Division

On March 19, 2015, Lamar acquired marketing company The Younger Agency - Airport Advertising Division from The Younger Agency

Acquisition Highlights
  • This is Lamar’s 8th transaction in the Marketing sector.
  • This is Lamar’s 9th transaction in the United States.
  • This is Lamar’s 1st transaction in Nevada.

M&A Deal Summary
Date 2015-03-19
Target The Younger Agency - Airport Advertising Division
Sector Marketing
Buyer(s) Lamar
Sellers(s) The Younger Agency
Deal Type Divestiture

Target

The Younger Agency - Airport Advertising Division

Reno, Nevada, United States
The Younger Agency - Airport Advertising Division operates advertising displays in markets such as Boise Airport, Spokane International Airport, Juneau, Alaska, Grand Junction, Colo., and Elko regional Airports and the Boise bus transit system.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 9 of 16
Sector (Marketing) 8 of 15
Type (Divestiture) 2 of 3
State (Nevada) 1 of 2
Country (United States) 9 of 16
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-08-06 Marco Outdoor Advertising

New Orleans, Louisiana, United States

Marco is a billboard operator located alongside the Pontchartrain Expressway and other chief transportation networks surrounding New Orleans.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Alliance Airport Advertising

Las Vegas, Nevada, United States

Alliance Airport Advertising is a provider of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio.

Buy -

Seller(S) 1

SELLER

The Younger Agency

Reno, Nevada, United States
Category Company
Sector Marketing
DESCRIPTION

The Younger Agency is a full service marketing and advertising firm that has found a niche in airport and transit advertising sales programs.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Nevada) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
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