M&A Deal Summary

Lamar Acquires Steen Outdoor Advertising

On August 4, 2017, Lamar acquired marketing company Steen Outdoor Advertising

Acquisition Highlights
  • This is Lamar’s 10th transaction in the Marketing sector.
  • This is Lamar’s 11th transaction in the United States.
  • This is Lamar’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2017-08-04
Target Steen Outdoor Advertising
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target

Steen Outdoor Advertising

Philadelphia, Pennsylvania, United States
Steen Outdoor Advertising is a provider of outdoor advertising in the Philadelphia region. Founded in 1932, Steen offers high traffic static and digital billboard locations throughout Philadelphia and the surrounding suburbs, New Jersey and Delaware.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 11 of 16
Sector (Marketing) 10 of 15
Type (Add-on Acquisition) 9 of 13
State (Pennsylvania) 1 of 1
Country (United States) 11 of 16
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-07 Alliance Airport Advertising

Las Vegas, Nevada, United States

Alliance Airport Advertising is a provider of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-21 Fairway Outdoor Advertising - Five US Markets

Greenville, South Carolina, United States

Fairway Outdoor Advertising LLC's business in five US markets includes more than 8,500 billboard faces, and more than 135 digital displays, in North Carolina, South Carolina, Georgia and Wisconsin.

Buy $419M
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