M&A Deal Summary

Lamar Acquires QMC Media

On February 27, 2006, Lamar acquired media company QMC Media from Housatonic Partners

Acquisition Highlights
  • This is Lamar’s 1st transaction in the Media sector.
  • This is Lamar’s 4th transaction in the United States.
  • This is Lamar’s 1st transaction in Louisiana.

M&A Deal Summary

Date 2006-02-27
Target QMC Media
Sector Media
Buyer(s) Lamar
Sellers(s) Housatonic Partners
Deal Type Add-on Acquisition

Target

QMC Media

Baton Rouge, Louisiana, United States
VIU Media is a provider of bulletin-sized billboards.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


DEAL STATS #
Overall 4 of 16
Sector (Media) 1 of 1
Type (Add-on Acquisition) 4 of 13
State (Louisiana) 1 of 2
Country (United States) 4 of 16
Year (2006) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-18 Obie Media

Eugene, Oregon, United States

Obie Media Corp., is a full-service out-of-home advertising company. Obie sells, designs, produces and installs out-of-home advertising displays which include transit posters, billboards, wallscapes, transit shelters and bus benches throughout the United States and Canada.

Buy $43M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-28 Vista Media Group

La Mirada, California, United States

Vista is engaged in the business of owning and/or operating outdoor advertising faces located primarily in Los Angeles and New York, as well as the business of marketing advertising on public buses in Sacramento, California, Tampa, Florida, and Dallas, Texas.

Buy $100M

Seller(S) 1

SELLER

Housatonic Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Housatonic Partners is a private equity firm focused on investing in growing, profitable companies with a preference for businesses generating recurring revenues. Target sectors include services, media, and communications. Housatonic looks to commit $10 to $30 million per transaction to support buyouts and recapitalizations. Prospective companies generally have high gross margins and moderate capital intensity. Housatonic was formed in 1994 and has offices in Boston, Massachusetts and San Francisco, California.


DEAL STATS #
Overall 9 of 44
Sector (Media) 3 of 6
Type (Add-on Acquisition) 4 of 20
State (Louisiana) 1 of 1
Country (United States) 9 of 42
Year (2006) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-01 MedOptions

Old Saybrook, Connecticut, United States

MedOptions is a provider of behavioral health and primary medical care services to skilled nursing and assisted living facility residents in Connecticut and Rhode Island. MedOptions was founded in 1996 and is based in Old Saybrook, Connecticut.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-05-17 Gold Standard

Tampa, Florida, United States

Gold Standard, Inc. is a provider of drug information and decision support solutions.

Sell -