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Add-on Acquisition • Marketing

Lamar Acquires Obie Media

On January 18, 2005, Lamar acquired marketing company Obie Media for 43M USD

Acquisition Context
  • This is Lamar’s 3rd transaction in the Marketing sector.
  • This is Lamar’s 4th largest (disclosed) transaction.
  • This is Lamar’s 3rd transaction in the United States.
  • This is Lamar’s 1st transaction in Oregon.

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M&A Deal Summary
Date January 18, 2005
Target Obie Media
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition
Deal Value 43M USD

Target Company

Obie Media

Eugene, Oregon, United States
Obie Media Corp., is a full-service out-of-home advertising company. Obie sells, designs, produces and installs out-of-home advertising displays which include transit posters, billboards, wallscapes, transit shelters and bus benches throughout the United States and Canada.
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Buyer Overview 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

Deal Context for Buyer #
Overall 3 of 18
Sector: Marketing 3 of 17
Type: Add-on Acquisition 3 of 14
State: Oregon 1 of 1
Country: United States 3 of 18
Year: 2005 1 of 1
Size (of disclosed) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-02-01 Bowlin Outdoor Advertising & Travel Centers

Albuquerque, New Mexico, United States

Bowlin Outdoor Advertising & Travel Centers, Inc., a travel centers and outdoor advertising displays.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-27 QMC Media

Baton Rouge, Louisiana, United States

VIU Media is a provider of bulletin-sized billboards.

Buy -

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