M&A Deal Summary

Lamar Acquires Marco Outdoor Advertising

On August 6, 2014, Lamar acquired marketing company Marco Outdoor Advertising

Acquisition Highlights
  • This is Lamar’s 7th transaction in the Marketing sector.
  • This is Lamar’s 8th transaction in the United States.
  • This is Lamar’s 2nd transaction in Louisiana.

M&A Deal Summary
Date 2014-08-06
Target Marco Outdoor Advertising
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target

Marco Outdoor Advertising

New Orleans, Louisiana, United States
Marco is a billboard operator located alongside the Pontchartrain Expressway and other chief transportation networks surrounding New Orleans.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 8 of 16
Sector (Marketing) 7 of 15
Type (Add-on Acquisition) 7 of 13
State (Louisiana) 2 of 2
Country (United States) 8 of 16
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-31 NextMedia Outdoor

Englewood, Colorado, United States

NextMedia Outdoor, Inc. is an outdoor operator of billboards and out-of-home media properties.

Buy $145M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 The Younger Agency - Airport Advertising Division

Reno, Nevada, United States

The Younger Agency - Airport Advertising Division operates advertising displays in markets such as Boise Airport, Spokane International Airport, Juneau, Alaska, Grand Junction, Colo., and Elko regional Airports and the Boise bus transit system.

Buy -
Mergr

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