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Add-on Acquisition • Marketing

Lamar Acquires Burkhart

On May 4, 2022, Lamar acquired marketing company Burkhart

Acquisition Context
  • This is Lamar’s 15th transaction in the Marketing sector.
  • This is Lamar’s 16th transaction in the United States.
  • This is Lamar’s 1st transaction in Indiana.

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M&A Deal Summary
Date May 4, 2022
Target Burkhart
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target Company

Burkhart

South Bend, Indiana, United States
Burkhart is an out-of-home advertising provider in communities such as South Bend, Fort Wayne, Elkhart, Muncie, and Lafayette. The Company offers more than 1,500 billboard structures and 3,200 billboard faces, including 23 digital displays, in 38 counties. Burkhart was founded in 1964 and is based in South Bend, Indiana.
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Buyer Overview 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

Deal Context for Buyer #
Overall 16 of 18
Sector: Marketing 15 of 17
Type: Add-on Acquisition 13 of 14
State: Indiana 1 of 1
Country: United States 16 of 18
Year: 2022 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-07 Colossal Media

Brooklyn, New York, United States

Colossal Media is an operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New York, Los Angeles, Chicago, and six other US cities. Colossal Media is based in Brooklyn, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-13 Vistar Media

New York, New York, United States

Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York, New York.

Sell $600M

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