M&A Deal Summary

Lamar Acquires American Outdoor Advertising

On July 17, 2012, Lamar acquired marketing company American Outdoor Advertising

Acquisition Highlights
  • This is Lamar’s 5th transaction in the Marketing sector.
  • This is Lamar’s 6th transaction in the United States.
  • This is Lamar’s 1st transaction in Arizona.

M&A Deal Summary

Date 2012-07-17
Target American Outdoor Advertising
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target

American Outdoor Advertising

Phoenix, Arizona, United States
American Outdoor Advertising, Inc., is a full service outdoor advertising company.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

Category Company
Founded 1902
Sector Marketing
Employees3,500
Revenue 2.2B USD (2024)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


DEAL STATS #
Overall 6 of 18
Sector: Marketing M&A 5 of 17
Type: Add-on Acquisition M&A Deals 5 of 14
State: Arizona M&A 1 of 3
Country: United States M&A 6 of 18
Year: 2012 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-28 Vista Media Group

La Mirada, California, United States

Vista is engaged in the business of owning and/or operating outdoor advertising faces located primarily in Los Angeles and New York, as well as the business of marketing advertising on public buses in Sacramento, California, Tampa, Florida, and Dallas, Texas.

Buy $100M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-31 NextMedia Outdoor

Englewood, Colorado, United States

NextMedia Outdoor, Inc. is an outdoor operator of billboards and out-of-home media properties.

Buy $145M