M&A Deal Summary

Lamar Acquires Alliance Airport Advertising

On July 7, 2015, Lamar acquired marketing company Alliance Airport Advertising

Acquisition Highlights
  • This is Lamar’s 9th transaction in the Marketing sector.
  • This is Lamar’s 10th transaction in the United States.
  • This is Lamar’s 2nd transaction in Nevada.

M&A Deal Summary
Date 2015-07-07
Target Alliance Airport Advertising
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target

Alliance Airport Advertising

Las Vegas, Nevada, United States
Alliance Airport Advertising is a provider of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States
Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 10 of 16
Sector (Marketing) 9 of 15
Type (Add-on Acquisition) 8 of 13
State (Nevada) 2 of 2
Country (United States) 10 of 16
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 The Younger Agency - Airport Advertising Division

Reno, Nevada, United States

The Younger Agency - Airport Advertising Division operates advertising displays in markets such as Boise Airport, Spokane International Airport, Juneau, Alaska, Grand Junction, Colo., and Elko regional Airports and the Boise bus transit system.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-04 Steen Outdoor Advertising

Philadelphia, Pennsylvania, United States

Steen Outdoor Advertising is a provider of outdoor advertising in the Philadelphia region. Founded in 1932, Steen offers high traffic static and digital billboard locations throughout Philadelphia and the surrounding suburbs, New Jersey and Delaware.

Buy -
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