Investment Summary

Lake Capital Invests In Viamedia

On December 1, 2010, private equity firm Lake Capital invested in marketing company Viamedia

Investment Highlights
  • This is Lake Capital’s 6th transaction in the Marketing sector.
  • This is Lake Capital’s 29th transaction in the United States.
  • This is Lake Capital’s 1st transaction in Kentucky.

Investment Summary
Date 2010-12-01
Target Viamedia
Sector Marketing
Investor(s) Lake Capital
Deal Type Growth Capital

Target

Viamedia

Lexington, Kentucky, United States
Viamedia is an independent sales organization of local advertising services for U.S. cable and telecommunications service providers. Viamedia was founded in 2001 and is based in Lexington, Kentucky.

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Investor(S) 1

Investor

Lake Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1998
PE ASSETS 1.3B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Lake Capital is a private equity firm that targets a limited number of middle-market, service-based companies. The firm typically allocates $50 to $75 million equity to each portfolio company initiative. However, with seller financing, third-party debt, and co-investment opportunities, significant capital (in addition to the initial equity allocation) is available to each initiative. The service-based businesses the firm pursues include marketing services, finance-related services, specialty services, healthcare services, consumer services, technology services, business process outsourcing services, and marketing services. The firm is typically interested in buyout, partnership and start-up opportunities. Lake Capital was formed in 1998 and is based in Chicago, Illinois.

DEAL STATS #
Overall 30 of 33
Sector (Marketing) 6 of 7
Type (Growth Capital) 1 of 1
State (Kentucky) 1 of 1
Country (United States) 29 of 31
Year (2010) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-28 OneWed

Chicago, Illinois, United States

Founded in 2003, OneWed.com began as a general online wedding planning resource for brides. Seizing a market opportunity to seamlessly connect informed, qualified brides with local wedding vendors, OneWed re-launched in October 2008 with the largest, most comprehensive list of over 200,000 local wedding professionals--from photographers and florists to reception sites and cake bakers--and the functionality to rate and provide detailed reviews of all vendors. The new re-branded OneWed, offers honest, irreverent bridal advice, bridal communities, a gallery of wedding styles and designers, real wedding stories from OneWed members, the OneWed Vendor Network, and an online store. OneWed boasts 500,000 monthly brides viewing over 3 million pages.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-03-15 MedErgy HealthGroup

Yardley, Pennsylvania, United States

MedErgy HealthGroup, Inc. is a successful US-based healthcare communications consulting company. It was founded in 2002 by its current Chief Executive, Julia Ralston, and other current members of the senior management team. Key services provided by MedErgy include strategic consultancy, scientific communications, and medical education and clinician learning.

Sell $15M
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