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Divestiture • Beverages

Labor Smart Acquires Go Fast

On December 27, 2024, Labor Smart acquired beverage company Go Fast from Illumination Brands

Acquisition Context
  • This is Labor Smart’s 1st transaction in the Beverages sector.
  • This is Labor Smart’s 2nd transaction in the United States.
  • This is Labor Smart’s 2nd transaction in Colorado.

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M&A Deal Summary
Date December 27, 2024
Target Go Fast
Sector Beverages
Buyer(s) Labor Smart
Sellers(s) Illumination Brands
Deal Type Divestiture

Target Company

Go Fast

Aurora, Colorado, United States
Go Fast is a beverage and distribution company. Go Fast is a wholesale energy drink company that sells six different energy drinks to distributors and dealers. Go Fast was formed in 1996 and is based in Aurora, Colorado.
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Buyer Overview 1

Buyer

Labor Smart

Jackson, Wyoming, United States
Category Company
Sector Beverages
DESCRIPTION

Labor Smart is a holding company that focuses on beverage assets, including its Lock'd In beverages brand. Labor Smart is based in Jackson, Wyoming.

Deal Context for Buyer #
Overall 2 of 3
Sector: Beverages 1 of 1
Type: Divestiture 1 of 1
State: Colorado 2 of 3
Country: United States 2 of 3
Year: 2024 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-15 Illumination Holdings

Lakewood, Colorado, United States

Illumination Holdings is a vertically integrated distribution and brand incubation company focusing on creating new point-of-sales for consumer products while acquiring, innovating, and incubating brands owned by our company and clients. Illumination Holdings is based in Lakewood, Colorado.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-17 Creager

Denver, Colorado, United States

Creager is a wholesale distributor. Creager is based in Denver, Colorado.

Buy -

Seller Profile 1

SELLER

Illumination Brands

Lakewood, Colorado, United States
Category Company
Sector Beverages
DESCRIPTION

Illumination Brands is a multi-faceted company focused on utilizing its manufacturing and distribution companies to quickly and efficiently bring new brands to market and scale distribution. Illumination Brands is based in Lakewood, Colorado.

Deal Context for Seller #
Overall 1 of 1
Sector: Beverages 1 of 1
Type: Divestiture 1 of 1
State: Colorado 1 of 1
Country: United States 1 of 1
Year: 2024 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-02 Go Fast

Aurora, Colorado, United States

Go Fast is a beverage and distribution company. Go Fast is a wholesale energy drink company that sells six different energy drinks to distributors and dealers. Go Fast was formed in 1996 and is based in Aurora, Colorado.

Buy $1M

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