Investment Summary

L2 Capital Partners, Merion Investment Partners and Salem Investment Partners Invest In TopFire Media

On January 17, 2024, family office L2 Capital Partners, mezzanine finance firm Merion Investment Partners and mezzanine finance firm Salem Investment Partners invested in marketing company TopFire Media

Investment Highlights
  • This is L2 Capital Partners’ 1st, Merion Investment Partners’ 2nd and Salem Investment Partners’ 2nd transaction in the Marketing sector.
  • This is L2 Capital Partners’ 16th, Merion Investment Partners’ 40th and Salem Investment Partners’ 56th transaction in the United States.
  • This is L2 Capital Partners’ 1st, Merion Investment Partners’ 1st and Salem Investment Partners’ 3rd transaction in Illinois.

Investment Summary

Date 2024-01-17
Target TopFire Media
Sector Marketing
Investor(s) L2 Capital Partners
Merion Investment Partners
Salem Investment Partners
Deal Type Growth Capital

Target

TopFire Media

Homewood, Illinois, United States
TopFire Media is a full-service digital marketing and public relations firm that primarily serves the franchising industry. TopFire Media is based in Homewood, Illinois.

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Investor(S) 3

Investor

L2 Capital Partners

Devon, Pennsylvania, United States

Investor Investor Investor Investor Investor


Category Family Office
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

L2 Capital Partners is a lower middle-market private equity firm focused on investing in manufacturing, distribution and service companies. L2 looks to invest up to $20 million per transaction to support shareholder liquidity needs, ownership transitions, or for growth. L2 will consider opportunities throughout North America with generating $10 to $125 million in revenue and up to $20 million of EBITDA. L2 Capital was formed in 2011 and is based in Devon, Pennsylvania.


DEAL STATS #
Overall 16 of 17
Sector (Marketing) 1 of 1
Type (Growth Capital) 2 of 2
State (Illinois) 1 of 1
Country (United States) 16 of 17
Year (2024) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-17 iFranchise

Munster, Indiana, United States

iFranchise is a franchise consulting and development service provider that offers strategic consulting services to emerging and established franchise concepts. iFranchise is based in Munster, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-03 Kosmos Q

Oklahoma City, Oklahoma, United States

Kosmos Q provides BBQ products, injections, rubs, sauces, and brines. Kosmos Q was founded in 2009 and is based in Oklahoma City, California.

Buy -
Investor
DESCRIPTION

Merion Investment Partners is a mezzanine finance firm that provides subordinated debt to middle-market growth Companies generating at least $10 million in sales and at least $2 million in EBITDA. Merion focuses on opportunities in business services, specialty manufacturing, and healthcare services and products. Merion's invests in the range of $4 and $20 million per transaction. Merion Investment Partners was formed in 2003 and is based in King of Prussia, Pennsylvania.


DEAL STATS #
Overall 40 of 40
Sector (Marketing) 2 of 2
Type (Growth Capital) 12 of 12
State (Illinois) 1 of 1
Country (United States) 40 of 40
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-17 iFranchise

Munster, Indiana, United States

iFranchise is a franchise consulting and development service provider that offers strategic consulting services to emerging and established franchise concepts. iFranchise is based in Munster, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-29 TouchMath

Colorado Springs, Colorado, United States

TouchMath is a publisher and distributor of supplemental math curriculum materials. TouchMath was founded in 1975 and is based in Colorado Springs, Colorado.

Sell -
Investor
DESCRIPTION

Salem Investment Partners specializes in debt and equity investments in privately-held, middle-market businesses across the Southeast and Mid-Atlantic regions of the US. Salem looks to invest $2 to $10 million per transaction to help support growth, acquisitions, recapitalizations, and buyouts. Sectors of interest include business services, light manufacturing, consumer products, and distribution. Salem Investment Partners was formed in 1999 and is based in Greensboro, North Carolina.


DEAL STATS #
Overall 56 of 59
Sector (Marketing) 2 of 2
Type (Growth Capital) 6 of 6
State (Illinois) 3 of 4
Country (United States) 56 of 59
Year (2024) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-17 iFranchise

Munster, Indiana, United States

iFranchise is a franchise consulting and development service provider that offers strategic consulting services to emerging and established franchise concepts. iFranchise is based in Munster, Indiana.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-20 CM Industries

Lake Zurich, Illinois, United States

CM Industries is a manufacturer of branded welding equipment and consumable welding supplies. CM Industries sells a full range of branded products including robotic, MIG, and TIG equipment and all associated peripherals and consumables. CM’s distributors serve a broad range of customers in the United States, Mexico, Canada, and Germany. CM Industries is based in Lake Zurich, Illinois.

Buy -