Divestiture • Consumer Products

L Oreal Acquires Groupe Clarins - Mugler Brands and Azzaro Fragrances

On October 21, 2019, L Oreal acquired consumer products company Groupe Clarins - Mugler Brands and Azzaro Fragrances from Groupe Clarins

Acquisition Context
  • This is L Oreal’s 23rd transaction in the Consumer Products sector.
  • This is L Oreal’s 5th transaction in France.

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M&A Deal Summary

Date October 21, 2019
Target Groupe Clarins - Mugler Brands and Azzaro Fragrances
Sector Consumer Products
Buyer(s) L Oreal
Sellers(s) Groupe Clarins
Deal Type Divestiture

Target Company

Groupe Clarins - Mugler Brands and Azzaro Fragrances

Paris, France
Groupe Clarins - Mugler Brands and Azzaro Fragrances comprises of iconic fragrance brands Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK.
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Buyer Overview 1

Buyer

L Oreal

Clichy, France

Category Company
Founded 1909
Sector Consumer Products
Employees90,000
Revenue 43.5B EUR (2024)
DESCRIPTION

L'Oréal is a global cosmetics company. With a portfolio of dozens of international, diverse, and complementary brands, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, travel retail, and branded retail. L'Oreal was founded in 1909 and is based in Clichy, France.


Deal Context for Buyer #
Overall 30 of 35
Sector: Consumer Products 23 of 27
Type: Divestiture 9 of 10
Country: France 5 of 5
Year: 2019 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-16 Modiface

Toronto, Ontario, Canada

Modiface, Inc. is a provider of Augmented Reality technology for the beauty industry. ModiFace's patented technology includes live 3D makeup simulation, live anti-aging/skin-care simulation, and hair style and color simulation. Based on more than a decade of advanced facial recognition research at Stanford University and the University of Toronto.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-04 Roger & Gallet

Paris, France

Roger & Gallet provides a rich catalogue of fragrance-based products including perfumes, toiletries and skincare. Roger & Gallet was established in 1862 and is based in Paris, France.

Sell -

Seller Profile 1

SELLER

Groupe Clarins

Paris, France

Category Company
Founded 1954
Sector Consumer Products
DESCRIPTION

Groupe Clarins owns successful, international iconic fragrance brands and benefits from a recognized and valued know-how in the industry. Operating in 141 countries with 28 subsidiaries worldwide, Clarins employs 10,000 people. Groupe Clarins was formed in 1954 and is based in Paris, France.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: France 1 of 1
Year: 2019 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 ILIA Beauty

Laguna Beach, California, United States

ILIA Beauty is a provider of clean color cosmetics that offers a full face assortment of more than 100 distinct high-performance products crafed with certified organic ingredients and nontoxic synthetics to ensure that each delivers beyond the expectations of natural makeup. ILIA Beauty is based in Laguna Beach, California.

Buy -

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