M&A Deal Summary

L Oreal Acquires Niely Do Brasil Industrial

On September 8, 2014, L Oreal acquired consumer products company Niely Do Brasil Industrial

Acquisition Highlights
  • This is L Oreal’s 17th transaction in the Consumer Products sector.
  • This is L Oreal’s 1st transaction in Brazil.

M&A Deal Summary

Date 2014-09-08
Target Niely Do Brasil Industrial
Sector Consumer Products
Buyer(s) L Oreal
Deal Type Add-on Acquisition

Target

Niely Do Brasil Industrial

Nova Iguacu, Brazil
Niely Do Brasil Industrial Ltda. (dba Niely Cosmeticos) is an independent hair-coloration and haircare company.

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Buyer(S) 1

Buyer

L Oreal

Clichy, France

Category Company
Founded 1909
Sector Consumer Products
Employees90,000
Revenue 43.5B EUR (2024)
DESCRIPTION

L'Oréal is a global cosmetics company. With a portfolio of dozens of international, diverse, and complementary brands, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, travel retail, and branded retail. L'Oreal was founded in 1909 and is based in Clichy, France.


DEAL STATS #
Overall 21 of 35
Sector: Consumer Products M&A 17 of 27
Type: Add-on Acquisition M&A Deals 16 of 24
Country: Brazil M&A 1 of 1
Year: 2014 M&A 5 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-18 NYX Cosmetics

Commerce, California, United States

NYX Cosmetics is a beauty brand characterized by high quality, on-trend professional color cosmetics at attractive price points. NYX has achieved its prominence through social media becoming one of the top beauty brands on Instagram and You Tube. NYX Cosmetics was formed in 1999 and is based in Commerce, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-24 Sayuki Custom Cosmetics

Laguna Hills, California, United States

Sayuki Custom Cosmetics, Inc. is a manufacturer of cosmetics.

Buy -