M&A Deal Summary

L Occitane Acquires Dr. Vranjes Firenze

On January 4, 2024, L Occitane acquired retailer Dr. Vranjes Firenze from BlueGem Capital Partners

Acquisition Highlights
  • This is L Occitane’s 1st transaction in the Retail sector.
  • This is L Occitane’s 1st transaction in Italy.

M&A Deal Summary

Date 2024-01-04
Target Dr. Vranjes Firenze
Sector Retail
Buyer(s) L Occitane
Sellers(s) BlueGem Capital Partners
Deal Type Add-on Acquisition

Target

Dr. Vranjes Firenze

Firenze FI, Italy
Dr. Vranjes Firenze is a pharmacist, chemist, and cosmetologist focused on providing innovative treatments and exclusive products for the person and for the home. Dr. Vranjes Firenze was formed in 1983 and is based in Firenze FI, Italy.

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Buyer(S) 1

Buyer

L Occitane

Luxembourg, Luxembourg

Category Company
Founded 1976
Sector Consumer Products
Employees9,255
Revenue 2.5B EUR (2024)
DESCRIPTION

L'Occitane is an international manufacturer and retailer of skincare, body care, fragrance and hair care. L'Occitane International was incorporated in 1976 and is based in Luxembourg City, Luxembourg.


DEAL STATS #
Overall 3 of 3
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (Italy) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-15 Sol de Janeiro

New York, New York, United States

Sol de Janeiro is a premium lifestyle skincare brand that creates highly efficacious and sensorial body care, hair care, and fragrance products. Sol de Janeiro was formed in 2015 and is based in New York, New York.

Buy -

Seller(S) 1

SELLER

BlueGem Capital Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2006
PE ASSETS 1.0B EUR
Size Large
Type Sector Focused
DESCRIPTION

BlueGem Capital Partners LLP is an independent private equity firm that invests in mid-market European businesses in Europe, primarily those based in the UK and Italy. The Firm looks to invest €30 – €60 million per transaction. Specific areas of interest include retail, consumer goods/brands, wholesale distribution, and business services. Types of transactions include growth capital financings, MBOs, MBIs, and replacement capital. BlueGem Capital Partners LLP was spin-off of Merrill Lynch Global Private Equity. BlueGem Capital Partners LLP was formed in 2006 and is based in London.


DEAL STATS #
Overall 6 of 7
Sector (Retail) 4 of 4
Type (Add-on Acquisition) 1 of 1
Country (Italy) 1 of 2
Year (2024) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-27 Petromax

Magdeburg, Germany

Petromax is an outdoor hobby and lifestyle Group comprised of two renowned heritage brands, Petromax and Feuerhand. Petromax, is the German brand for self-sufficient adventures in nature offering products for outdoor living, cooking, bushcraft, and lighting solutions. Feuerhand, founded in 1893, is a brand veteran of patio and garden culture with lighting, fire bowls, and convivial outdoor products. Cornerstone of the product range are the iconic Hurricane Lanterns of the Baby Special 276 series. Petromax was formed in 1910 and is based in Magdeburg, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-03-18 Beautynova

Milan, Italy

Beautynova is a producer of hair care products with a modern research laboratory for the formulation of innovative professional products for the hairdressing industry. High-quality products and a global assistance service covering all stages of product development, production, and distribution have made Pool Service the supplier of choice for numerous international customers of the highest standing. Beautynova is based in Milan, Italy.

Sell -