Add-on Acquisition • Business Services

KS&R Acquires Buyer Persona Institute

On March 14, 2022, KS&R acquired business services company Buyer Persona Institute

Acquisition Context

This is KS&R’s 1st transaction in the Business Services sector.
This is KS&R’s 1st transaction in the United States.
This is KS&R’s 1st transaction in Illinois.

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M&A Deal Summary
Date	March 14, 2022
Target	Buyer Persona Institute
Sector	Business Services
Buyer(s)	KS&R
Deal Type	Add-on Acquisition

Target Company

Buyer Persona Institute

Chicago, Illinois, United States

Buyer Persona Institute utilizes a unique methodology featuring in-depth, unscripted interviews with buyers who have recently evaluated a solution in the same category as their clients'. The company's proprietary model for deriving patterns from the results of the interview in fewer personas, efficiently aligns product, sales, and marketing teams to implement customer-focused strategies. Buyer Persona Institute was formed in 2010 and is based in Chicago, Illinois.

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Buyer Overview 1

Buyer

KS&R

Syracuse, New York, United States

Category	Company
Founded	1983
Sector	Business Services

DESCRIPTION

KS&R is a strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics, KS&R empowers companies globally to make smarter business decisions. KS&R was formed in 1983 and is based in Syracuse, New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Business Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Illinois	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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