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  6. KS&R Acquires Buyer Persona Institute

M&A Deal Summary

KS&R Acquires Buyer Persona Institute

On March 14, 2022, KS&R acquired business services company Buyer Persona Institute

Acquisition Highlights
  • This is KS&R’s 1st transaction in the Business Services sector.
  • This is KS&R’s 1st transaction in the United States.
  • This is KS&R’s 1st transaction in Illinois.

M&A Deal Summary
Date 2022-03-14
Target Buyer Persona Institute
Sector Business Services
Buyer(s) KS&R
Deal Type Add-on Acquisition

Target

Buyer Persona Institute

Chicago, Illinois, United States
Buyer Persona Institute utilizes a unique methodology featuring in-depth, unscripted interviews with buyers who have recently evaluated a solution in the same category as their clients'. The company's proprietary model for deriving patterns from the results of the interview in fewer personas, efficiently aligns product, sales, and marketing teams to implement customer-focused strategies. Buyer Persona Institute was formed in 2010 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

KS&R

Syracuse, New York, United States
Category Company
Founded 1983
Sector Business Services
DESCRIPTION

KS&R is a strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Technology, Business Services, Entercom & Recreation, Healthcare, Retail & E-Commerce, and Transportation & Logistics, KS&R empowers companies globally to make smarter business decisions. KS&R was formed in 1983 and is based in Syracuse, New York.

DEAL STATS #
Overall 1 of 1
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
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