M&A Deal Summary

Kroger Acquires Vitacost.com

On July 2, 2014, Kroger acquired e-commerce company Vitacost.com from Great Hill Partners for 280M USD

Acquisition Highlights
  • This is Kroger’s 1st transaction in the E-Commerce sector.
  • This is Kroger’s 5th largest (disclosed) transaction.
  • This is Kroger’s 8th transaction in the United States.
  • This is Kroger’s 2nd transaction in Florida.

M&A Deal Summary

Date 2014-07-02
Target Vitacost.com
Sector E-Commerce
Buyer(s) Kroger
Sellers(s) Great Hill Partners
Deal Type Add-on Acquisition
Deal Value 280M USD
Advisor(s) Jefferies (Financial)
Wilson Sonsini Goodrich & Rosati (Legal)

Target

Vitacost.com

Boca Raton, Florida, United States
Vitacost.com, Inc. is an online retailer of nutritional supplements, and health and wellness products. It sells: vitamins, minerals, herbs, and supplements; sports nutrition products; bath and personal products; diet/weight management products; and other health and wellness products directly to consumers through its website, vitacost.com, and catalogs. The company offers thousands of products from over 800 third-party brands and its own proprietary brands, including Nutraceutical Sciences Institute branded products.

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Buyer(S) 1

Buyer

Kroger

Cincinnati, Ohio, United States

Category Company
Founded 1883
Sector Retail
Employees500,000
Revenue 150.0B USD (2024)
DESCRIPTION

Kroger operates retail food and drug stores, multi-department stores, jewelry stores, and convenience stores throughout the United States under a variety of brands. The Kroger was formed in 1883 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 8 of 14
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 5 of 9
State (Florida) 2 of 4
Country (United States) 8 of 14
Year (2014) 3 of 3
Size (of disclosed) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-11 You Technology

South San Francisco, California, United States

YOU Technology Brand Services, Inc. is a digital coupon and digital rebate publishing unit. Its cloud-based digital offer platform enables digital offers for redemption at Kroger and retailers in the US.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-11 Roundy s

Milwaukee, Wisconsin, United States

Roundy's is a food retailer in the State of Wisconsin and the eighth largest food wholesaler in the United States. Founded in 1872, Roundy's owns and operates retail grocery stores in Wisconsin and Minnesota under the Pick 'n Save Stores, Copps Food Centers and Rainbow Foods banners.

Buy $800M

Seller(S) 1

SELLER

Great Hill Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 12.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Great Hill Partners is a private equity firm focused on growth equity and recapitalization investments in well established public and private companies valued put to $1 billion. Great Hill targets companies within consumer services, business services, financial technology, healthcare, internet, logistics, media, communications, technology services, software and transaction processing. The Firm invests in the range of $25 to $500 million per transaction. Great Hill prefers companies located in the US, but will also consider opportunities in Europe and Latin America. Great Hill Partners was formed in 1998 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 22 of 60
Sector (E-Commerce) 2 of 4
Type (Add-on Acquisition) 17 of 37
State (Florida) 3 of 5
Country (United States) 18 of 50
Year (2014) 1 of 5
Size (of disclosed) 19 of 23
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-02 bswift

Chicago, Illinois, United States

bswift offers software and services that streamline benefits, HR and payroll administration for employers and public and private exchanges nationwide. bswift’s state-of-the-art cloud-based technology and outsourcing solutions significantly reduce administrative costs and time-consuming paperwork, making life easier for administrators and millions of consumers who enroll in benefits with bswift. bswift was founded in 2000 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-18 YogaWorks

Culver City, California, United States

YogaWorks is the largest multi-discipline yoga studio operator in the U.S., with 29 studios across four markets, YogaWorks provides a teacher training program and a robust proprietary interactive Internet offering.

Buy $45M