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  5. Kontoor Brands Acquires Helly Hansen

M&A Deal Summary

Kontoor Brands Acquires Helly Hansen

On February 19, 2025, Kontoor Brands acquired apparel/textiles company Helly Hansen from Canadian Tire

Acquisition Highlights
  • This is Kontoor Brands’ 1st transaction in the Apparel/Textiles sector.
  • This is Kontoor Brands’ 1st transaction in Norway.

M&A Deal Summary
Date 2025-02-19
Target Helly Hansen
Sector Apparel/Textiles
Buyer(s) Kontoor Brands
Sellers(s) Canadian Tire
Deal Type Divestiture

Target

Helly Hansen

Oslo, Norway
Helly Hansen develops professional-grade apparel that helps people stay and feel alive. Within its core categories of sailing, skiing, mountain, urban, rainwear, and workwear, Helly Hansen designs and delivers products used by professionals and outdoor enthusiasts around the world. Helly Hansen was formed in 1877 and is headquartered in Oslo, Norway.

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Buyer(S) 1

Buyer

Kontoor Brands

Greensboro, North Carolina, United States
Category Company
Founded 2018
Sector Apparel/Textiles
Employees13,700
Revenue 2.6B USD (2023)
DESCRIPTION

Kontoor Brands is a lifestyle apparel company, with a portfolio led by some of the world’s most iconic denim brands: Wrangler, Lee and Rock & Republic. Kontoor Brands designs, manufactures and distributes superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves. Kontoor Brands is focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. Kontoor Brands was founded in 2018 and is based in Greensboro, North Carolina.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
Country (Norway) 1 of 1
Year (2025) 1 of 1

Seller(S) 1

SELLER

Canadian Tire

Toronto, Ontario, Canada
Category Company
Founded 1922
Sector Retail
Employees14,322
Revenue 16.7B CAD (2023)
DESCRIPTION

Canadian Tire offer products and services that help Canadians live active, healthy lives and our store network and staff connect communities from coast-to-coast. Canadian Tire was incorporated in 1922 and is based in Toronto, Canada.

DEAL STATS #
Overall 1 of 1
Sector (Apparel/Textiles) 1 of 1
Type (Divestiture) 1 of 1
Country (Norway) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-10 Helly Hansen

Oslo, Norway

Helly Hansen develops professional-grade apparel that helps people stay and feel alive. Within its core categories of sailing, skiing, mountain, urban, rainwear, and workwear, Helly Hansen designs and delivers products used by professionals and outdoor enthusiasts around the world. Helly Hansen was formed in 1877 and is headquartered in Oslo, Norway.

Buy $985M
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