Add-on Acquisition • Software

KongZhong Acquires Noumena Innovations

On February 15, 2012, KongZhong acquired software company Noumena Innovations for 15M USD

Acquisition Context

This is KongZhong’s 1st transaction in the Software sector.
This is KongZhong’s largest (disclosed) transaction.
This is KongZhong’s 1st transaction in China.

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M&A Deal Summary
Date	February 15, 2012
Target	Noumena Innovations
Sector	Software
Buyer(s)	KongZhong
Deal Type	Add-on Acquisition
Deal Value	15M USD

Target Company

Noumena Innovations

China

Noumena Innovations (BVI) Ltd. is a developer of cross-platform smartphone mobile game engine.

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Buyer Overview 1

Buyer

KongZhong

Beijing, China

Category	Company
Founded	2002
Sector	Software
Employees	1,022

DESCRIPTION

KongZhong Corp. is a provider of digital entertainment services for consumers in China. The company operates in three main business units, namely WVAS, mobile games, and Internet games. KongZhong was founded in 2002 and is based in Beijing, China.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Software	1 of 1
Type: Add-on Acquisition	1 of 1
Country: China	1 of 1
Year: 2012	1 of 1
Size (of disclosed)	1 of 1

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