M&A Deal Summary

Koddi Acquires HookLogic

On December 7, 2017, Koddi acquired digital media company HookLogic from Criteo

Acquisition Highlights
  • This is Koddi’s 1st transaction in the Digital Media sector.
  • This is Koddi’s 1st transaction in the United States.
  • This is Koddi’s 1st transaction in New York.

M&A Deal Summary

Date 2017-12-07
Target HookLogic
Sector Digital Media
Buyer(s) Koddi
Sellers(s) Criteo
Deal Type Divestiture

Target

HookLogic

New York, New York, United States
HookLogic, the pioneer of performance marketing for brands, partners with the world’s major retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.

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Buyer(S) 1

Buyer

Koddi

Fort Worth, Texas, United States

Category Company
Founded 2013
Sector Digital Media
DESCRIPTION

Koddi is a cloud/software-as-a-service (SaaS) provider of marketing technology for advertisers in the travel industry. Company partners leverage the Koddi platform and its fully automated and customizable reporting features to manage marketing investment for hundreds of thousands of hotel properties globally. Based in Fort Worth, Texas, Koddi has offices in New York, and Ann Arbor.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Criteo

Paris, France

Category Company
Founded 2005
Sector Internet Software and Services
Employees3,507
Revenue 1.9B USD (2024)
DESCRIPTION

Criteo is an online display ad retargeting company. Criteo was founded in 2005 and is based in Paris, France.


DEAL STATS #
Overall 1 of 1
Sector: Digital Media M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-04 HookLogic

New York, New York, United States

HookLogic, the pioneer of performance marketing for brands, partners with the world’s major retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-08-01 Storetail

Paris, France

Storetail is a retail media technology platform that enables retailers to monetize native placements on their ecommerce sites on a CPM basis. Storetail was founded in 2014 and is headquartered in Paris, France.

Buy -