M&A Deal Summary

KKR and Baring Private Equity Asia Acquire Cue Group

On March 20, 2018, private equity firms KKR and Baring Private Equity Asia acquired marketing company Cue Group

Acquisition Highlights
  • This is KKR’s 2nd and Baring Private Equity Asia’s 1st transaction in the Marketing sector.
  • This is KKR’s 21st and Baring Private Equity Asia’s 9th transaction in China.

M&A Deal Summary
Date 2018-03-20
Target Cue Group
Sector Marketing
Buyer(s) KKR
Baring Private Equity Asia
Deal Type Consolidation

Target

Cue Group

Shanghai, China
Cue Group is a one-stop digital marketing company for the Chinese market. Cue is a differentiated approach to digital marketing with increased scale, greater technological resources, and new integration capabilities to deliver for customers a full suite of digital marketing solutions. Cue clients include leading consumer brands, financial institutions, online game companies, and internet service providers. Cue Group was founded in 2018 and is based in Shanghai, China.

Search 202,137 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 2

Buyer

KKR

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1976
PE ASSETS 267.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
KKR's office in Menlo Park, California.
KKR's office in Menlo Park, California.

KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.

DEAL STATS #
Overall 272 of 484
Sector (Marketing) 2 of 2
Type (Consolidation) 4 of 11
Country (China) 21 of 28
Year (2018) 12 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-12 Next Issue Media

Palo Alto, California, United States

Next Issue Media LLC is a world’s most popular magazines to life on the digital device of your choice. Texture brings over 200 of the world’s best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-13 South Staffordshire

Walsall, United Kingdom

South Staffordshire is an integrated services group with a highly regarded regulated water supply business covering two separate supply regions (South Staffs Water and Cambridge Water), coupled with the provision of related, non-regulated specialist services within two main divisions, Echo and SSI Services. South Staffordshire was founded in 1853 and is based in Walsall, United Kingdom.

Sell -
Buyer

Baring Private Equity Asia

Hong Kong, China

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1997
PE ASSETS 17.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Baring Private Equity Asia is an Asia-focused private equity group specializing in growth equity investments and buyouts of companies valued between $300 million and $1.5 billion. Baring looks for companies that require capital for organic expansion, recapitalizations, or to fund acquisitions. The Group's geographic coverage spans China, India, Japan, Singapore, Hong Kong, and Taiwan. Baring Private Equity Asia was formed in 1997 and is based in Hong Kong.

DEAL STATS #
Overall 32 of 49
Sector (Marketing) 1 of 1
Type (Consolidation) 1 of 1
Country (China) 9 of 11
Year (2018) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-23 PSB Academy

Singapore, Singapore

PSB Academy is an independent tertiary education institution. PSB delivers full-fledged tertiary degrees under the brands of renowned university partners in Australia and UK. It operates two state-of-the-art campuses in Singapore as well as schools in Vietnam, Myanmar, and Indonesia. PSB Academy was founded in 1964 and is based in Singapore.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-16 eHi Car Service

Shanghai, China

eHi Car Service is a car rental and car services company. It provides comprehensive mobility solutions as an alternative to car ownership by best utilizing existing resources and sharing economy to create optimal value. eHi Car Service was founded in 2003 and is based Shanghai, China.

Buy -
Mergr

Product

Company

Legal