M&A Deal Summary

KKR Acquires Cue Group

On March 20, 2018, private equity firm KKR acquired marketing company Cue Group

Acquisition Highlights
  • This is KKR’s 2nd transaction in the Marketing sector.
  • This is KKR’s 21st transaction in China.

M&A Deal Summary
Date 2018-03-20
Target Cue Group
Sector Marketing
Buyer(s) KKR
Deal Type Consolidation

Target

Cue Group

Shanghai, China
Cue Group is a one-stop digital marketing company for the Chinese market. Cue is a differentiated approach to digital marketing with increased scale, greater technological resources, and new integration capabilities to deliver for customers a full suite of digital marketing solutions. Cue clients include leading consumer brands, financial institutions, online game companies, and internet service providers. Cue Group was founded in 2018 and is based in Shanghai, China.

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Buyer(S) 1

Buyer

KKR

New York, New York, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1976
PE ASSETS 510.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
KKR's office in Menlo Park, California.
KKR's office in Menlo Park, California.

KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.

DEAL STATS #
Overall 272 of 483
Sector (Marketing) 2 of 2
Type (Consolidation) 4 of 11
Country (China) 21 of 28
Year (2018) 12 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-12 Next Issue Media

Palo Alto, California, United States

Next Issue Media LLC is a world’s most popular magazines to life on the digital device of your choice. Texture brings over 200 of the world’s best magazines to life, providing an easy way for users to read high-quality stories and entire issues of their favorite titles. With Texture, users enjoy the magazines they know and love, while discovering new content that fits their passions and interests.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-13 South Staffordshire

Walsall, United Kingdom

South Staffordshire is an integrated services group with a highly regarded regulated water supply business covering two separate supply regions (South Staffs Water and Cambridge Water), coupled with the provision of related, non-regulated specialist services within two main divisions, Echo and SSI Services. South Staffordshire was founded in 1853 and is based in Walsall, United Kingdom.

Sell -
Mergr

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