Add-on Acquisition • Information Technology

Dealer Alchemist Acquires AutoGO

On February 1, 2024, Dealer Alchemist acquired information technology company AutoGO

Acquisition Context

This is Dealer Alchemist’s 1st transaction in the Information Technology sector.
This is Dealer Alchemist’s 1st transaction in the United States.
This is Dealer Alchemist’s 1st transaction in Pennsylvania.

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M&A Deal Summary
Date	February 1, 2024
Target	AutoGO
Sector	Information Technology
Buyer(s)	Dealer Alchemist
Deal Type	Add-on Acquisition

Target Company

AutoGO

Pittsburgh, Pennsylvania, United States

AutoGo is an automotive website platform with expertise in websites, analytics, machine learning algorithms, and digital advertising. AutoGo is based in Pittsburgh, Pennsylvania.

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Buyer Overview 1

Buyer

Dealer Alchemist

Lone Tree, Colorado, United States

Category	Company
Sector	Marketing

DESCRIPTION

Dealer Alchemist is a technology company that provides innovative marketing solutions to automotive dealerships. Dealer Alchemist is based in Lone Tree, Colorado.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Information Technology	1 of 1
Type: Add-on Acquisition	1 of 1
State: Pennsylvania	1 of 1
Country: United States	1 of 1
Year: 2024	1 of 1

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