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Divestiture • Software

Kindsight Acquires Affinaquest

On July 24, 2025, Kindsight acquired software company Affinaquest from SSB Info

Acquisition Context
  • This is Kindsight’s 1st transaction in the Software sector.
  • This is Kindsight’s 1st transaction in the United States.
  • This is Kindsight’s 1st transaction in Arizona.

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M&A Deal Summary
Date July 24, 2025
Target Affinaquest
Sector Software
Buyer(s) Kindsight
Sellers(s) SSB Info
Deal Type Divestiture

Target Company

Affinaquest

Scottsdale, Arizona, United States
Affinaquest is a higher education advancement software provider on the Salesforce platform. Affinaquest offers critical functionalities such as management of prospects, memberships, volunteers, and campaigns, as well as gift processing, biographical and demographic contact data, and reporting and dashboards, all designed around the unique needs of advancement. Affinaquest was founded in 2009 and is based in Scottsdale, Arizona.
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Buyer Overview 1

Buyer

Kindsight

Charlottetown, Prince Edward Island, Canada
Category Company
Sector Internet Software and Services
DESCRIPTION

Kindsight is a fundraising intelligence platform designed for nonprofit, education, and healthcare organizations. Kindsight is based in Charlottetown, Prince Edward Island.

Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Divestiture 1 of 1
State: Arizona 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

SSB Info

Greenwood Village, Colorado, United States
Category Company
Founded 2008
Sector Information Technology
DESCRIPTION

SSB Info is a data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors. SSB Info was founded in 2008 and is based in Greenwood Village, Colorado.

Deal Context for Seller #
Overall 2 of 2
Sector: Software 1 of 1
Type: Divestiture 2 of 2
State: Arizona 1 of 1
Country: United States 2 of 2
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-08 SSB - Professional Sports Business

Greenwood Village, Colorado, United States

SSB's Professional Sports Business provides collegiate athletics and the higher education institutional advancement market.

Sell -

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