M&A Deal Summary

Kindred Group Acquires 32Red

On February 23, 2017, Kindred Group acquired gaming company 32Red for 176M GBP

Acquisition Highlights
  • This is Kindred Group’s 1st transaction in the Gaming sector.
  • This is Kindred Group’s largest (disclosed) transaction.
  • This is Kindred Group’s 2nd transaction in Gibraltar.

M&A Deal Summary
Date 2017-02-23
Target 32Red
Sector Gaming
Buyer(s) Kindred Group
Deal Type Add-on Acquisition
Deal Value 176M GBP

Target

32Red

Gibraltar
32Red is an online casino that gives you all the thrills you could possibly want from gaming online. Most of the customers are based in the UK, and play a wide range of casino games at 32Red.com, including roulette, blackjack, baccarat, craps and poker. Poker is offered via our partnership with the Prima Poker Network, where over 500,000 players compete in ring games and tournaments. 32Red was founded in 2002 and is based in Gibraltar.

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Buyer(S) 1

Buyer

Kindred Group

Sliema , Malta
Category Company
Founded 1997
Sector Gaming
Employees2,323
Revenue 1.2B GBP (2023)
DESCRIPTION

Kindred Group is an online gambling company, that offers products such as online casinos, online poker, online bingo, sports betting, soft games, scratch cards, and live betting. Kindred Group was founded in 1997 and is based in Sliema, Malta.

DEAL STATS #
Overall 4 of 6
Sector (Gaming) 1 of 3
Type (Add-on Acquisition) 3 of 4
Country (Gibraltar) 2 of 2
Year (2017) 1 of 1
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-30 Stan James Group - Online Gambling Business

Gibraltar

Stan James Group - Online Gambling Business is a provider of online sports betting services.

Buy £19M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-29 Casino Blankenberge

Blankenberge, Belgium

Casino Blankenberge is an operator of a casino, which is one of the nine land-based casinos. In addition to the cozy games room, the building also offers space for three rooms for theater performances, exhibitions, and expos. Casino Blankenberge is based in Blankenberge, Belgium.

Buy £25M
Mergr

Product

Company

Legal