Add-on Acquisition • E-Commerce

Kiefer Aquatics Acquires Lifeguard Store

On January 23, 2019, Kiefer Aquatics acquired e-commerce company Lifeguard Store

Acquisition Context

This is Kiefer Aquatics’ 1st transaction in the E-Commerce sector.
This is Kiefer Aquatics’ 1st transaction in the United States.
This is Kiefer Aquatics’ 1st transaction in Illinois.

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M&A Deal Summary
Date	January 23, 2019
Target	Lifeguard Store
Sector	E-Commerce
Buyer(s)	Kiefer Aquatics
Deal Type	Add-on Acquisition
Advisor(s)	Prairie Capital Advisors Inc (Financial)

Target Company

Lifeguard Store

Normal, Illinois, United States

Lifeguard Stores is a provider of swimwear and lifeguard equipment and accessories. Lifeguard Store was founded in 1992 and is based in Normal, Illinois.

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Buyer Overview 1

Buyer

Kiefer Aquatics

Bloomington, Illinois, United States

Category	Company
Founded	1947
Sector	E-Commerce

DESCRIPTION

Kiefer Aquatics manufactures and sells primarily Kiefer branded aquatic performance and safety products including racing lanes, customizable starting blocks, lifeguard equipment and apparel, and a complete line of competitive swimwear, supplies, and equipment. Kiefer Aquatics was founded in 1947 and is based in Bloomington, Illinois.

Deal Context for Buyer	#
Overall	1 of 1
Sector: E-Commerce	1 of 1
Type: Add-on Acquisition	1 of 1
State: Illinois	1 of 1
Country: United States	1 of 1
Year: 2019	1 of 1

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