M&A Deal Summary

Kiefer Aquatics Acquires Lifeguard Store

On January 23, 2019, Kiefer Aquatics acquired e-commerce company Lifeguard Store

Acquisition Highlights
  • This is Kiefer Aquatics’ 1st transaction in the E-Commerce sector.
  • This is Kiefer Aquatics’ 1st transaction in the United States.
  • This is Kiefer Aquatics’ 1st transaction in Illinois.

M&A Deal Summary
Date 2019-01-23
Target Lifeguard Store
Sector E-Commerce
Buyer(s) Kiefer Aquatics
Deal Type Add-on Acquisition
Advisor(s) Prairie Capital Advisors Inc. (Financial)

Target

Lifeguard Store

Normal, Illinois, United States
Lifeguard Stores is a provider of swimwear and lifeguard equipment and accessories. Lifeguard Store was founded in 1992 and is based in Normal, Illinois.

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Buyer(S) 1

Buyer

Kiefer Aquatics

Bloomington, Illinois, United States
Category Company
Founded 1947
Sector E-Commerce
DESCRIPTION

Kiefer Aquatics manufactures and sells primarily Kiefer branded aquatic performance and safety products including racing lanes, customizable starting blocks, lifeguard equipment and apparel, and a complete line of competitive swimwear, supplies, and equipment. Kiefer Aquatics was founded in 1947 and is based in Bloomington, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Illinois) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1
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