M&A Deal Summary |
|
|---|---|
| Date | 2022-03-16 |
| Target | SUMR Brands |
| Sector | Consumer Products |
| Buyer(s) | Kids2 |
| Deal Type | Add-on Acquisition |
| Advisor(s) | Consensus Advisors (Financial) GreenbergTraurig (Legal) |
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Kids2 designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes infant, baby, and toddler brands comprised of world-renowned brands Baby Einstein®, Ingenuity® and Bright Starts®, as well as a privately owned media company, a venture capital firm to invest in like-minded startups, a vertically-integrated manufacturing facility, and various joint-venture partnerships—Kids2 sets out to create holistic solutions that create more tiny wins and bright futures for all families.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 2 |
| Sector (Consumer Products) | 1 of 2 |
| Type (Add-on Acquisition) | 1 of 2 |
| State (Rhode Island) | 1 of 1 |
| Country (United States) | 1 of 1 |
| Year (2022) | 1 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-10-28 |
Baby Dream Machine
Toronto, Ontario, Canada Baby Dream Machine provides safe and natural products that help children fall asleep and stay sleeping. They remained a direct-to-consumer brand until recently when the product became available at Babies R Us Canada and Target where it quickly became a top performer in the sleep space. Baby Dream Machine was formed in 2019 and is based in Toronto, Ontario. |
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