Add-on Acquisition • Consumer Products

Kids2 Acquires Baby Dream Machine

On October 28, 2022, Kids2 acquired consumer products company Baby Dream Machine

Acquisition Context
  • This is Kids2’s 2nd transaction in the Consumer Products sector.
  • This is Kids2’s 1st transaction in Canada.
  • This is Kids2’s 1st transaction in Ontario.

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M&A Deal Summary

Date October 28, 2022
Target Baby Dream Machine
Sector Consumer Products
Buyer(s) Kids2
Deal Type Add-on Acquisition

Target Company

Baby Dream Machine

Toronto, Ontario, Canada
Baby Dream Machine provides safe and natural products that help children fall asleep and stay sleeping. They remained a direct-to-consumer brand until recently when the product became available at Babies R Us Canada and Target where it quickly became a top performer in the sleep space. Baby Dream Machine was formed in 2019 and is based in Toronto, Ontario.
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Buyer Overview 1

Buyer

Kids2

Atlanta, Georgia, United States

Category Company
Sector Consumer Products
DESCRIPTION

Kids2 designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes infant, baby, and toddler brands comprised of world-renowned brands Baby Einstein®, Ingenuity® and Bright Starts®, as well as a privately owned media company, a venture capital firm to invest in like-minded startups, a vertically-integrated manufacturing facility, and various joint-venture partnerships—Kids2 sets out to create holistic solutions that create more tiny wins and bright futures for all families.


Deal Context for Buyer #
Overall 2 of 2
Sector: Consumer Products 2 of 2
Type: Add-on Acquisition 2 of 2
State: Ontario 1 of 1
Country: Canada 1 of 1
Year: 2022 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-16 SUMR Brands

Woonsocket, Rhode Island, United States

SUMR Brands is a collection of premium juvenile brands driven by a commitment to people, products, and purpose. The Company is made up of a diverse group of experts with a passion to make family life better by selling proprietary, innovative products across several core categories.

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