Investment Summary

Kian Capital Partners and Centerfield Capital Partners Invest In Eden Brothers

On January 9, 2025, private equity firm Kian Capital Partners and mezzanine finance firm Centerfield Capital Partners invested in e-commerce company Eden Brothers

Investment Highlights
  • This is Kian Capital Partners’ 2nd and Centerfield Capital Partners’ 2nd transaction in the E-Commerce sector.
  • This is Kian Capital Partners’ 30th and Centerfield Capital Partners’ 95th transaction in the United States.
  • This is Kian Capital Partners’ 7th and Centerfield Capital Partners’ 5th transaction in North Carolina.

Investment Summary

Date 2025-01-09
Target Eden Brothers
Sector E-Commerce
Investor(s) Kian Capital Partners
Centerfield Capital Partners
Deal Type Growth Capital
Advisor(s) VRA Partners (Financial)

Target

Eden Brothers

Arden, North Carolina, United States
Eden Brothers is an e-commerce retailer specializing in flower seeds and bulbs for gardening enthusiasts nationwide. Eden Brothers was founded in 2009 and is based in Arden, North Carolina.

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Investor(S) 2

Investor
DESCRIPTION

Kian Capital Partners is a private equity firm focused on providing equity and junior capital to support growth, buyouts, shareholder liquidity needs, recapitalizations, divestitures, and refinancings of profitable lower middle-market companies with up to $150 million in revenue. Kian will consider opportunities throughout the US and seeks businesses operating in the business services, distribution, healthcare services, and niche manufacturing sectors. Kian Capital Partners was formed in 2011 and is based in Charlotte, North Carolina.


DEAL STATS #
Overall 30 of 30
Sector (E-Commerce) 2 of 2
Type (Growth Capital) 7 of 7
State (North Carolina) 7 of 7
Country (United States) 30 of 30
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-13 US VisionMed Partners

Dallas, Texas, United States

US VisionMed Partners is a management services organization (MSO) supporting established, medically focused optometry practices nationwide. US VisionMed Partners is based in Dallas, Texas.

Buy -
Investor

Centerfield Capital Partners

Indianapolis, Indiana, United States


Category Mezzanine Finance Firm
Founded 2001
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Centerfield Capital Partners is a private investment firm that provides subordinated debt and equity capital to mid-market companies. Prospective transactions include acquisition financings, management buyouts, shareholder liquidity needs, recapitalizations, corporate divestitures, ESOP financings, and sponsored/unsponsored transactions. Centerfield generally invests in companies with sales of $15 to $100 million and EBITDA of $3 to $15 million. Target sectors include manufacturing, business services, healthcare services, and transportation/distribution. Centerfield will not invest in early stage businesses, turnaround situations, retail, real estate, and finance companies. Centerfield Capital Partners was founded in 2001 and is based in Indianapolis, Indiana.


DEAL STATS #
Overall 95 of 97
Sector (E-Commerce) 2 of 2
Type (Growth Capital) 17 of 18
State (North Carolina) 5 of 5
Country (United States) 95 of 97
Year (2025) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-12-20 Indo-European Foods

Commerce, California, United States

Indo-European Foods is an importer and value-added distributor of specialty ethnic foods offering third-party, proprietary branded, and private label products to over 1,000 independent ethnic grocers predominantly located in the Western U.S. and national chains covering 45 states. It sources, develops, markets, and distributes Eastern European, Mediterranean, and North African food products including spreads, preserves, condiments, appetizers, cheeses, confections, seasonings, and specialty grains and rice. The company's primarily owned brands include Indo-European and ZERGÜT. Indo-European Foods was founded in 1966 and is based in Commerce, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-21 Shamrock Group

Minneapolis, Minnesota, United States

Shamrock Group is a route-based provider of ice, syrups, gas, chemicals, and equipment to restaurants, convenience stores, groceries, and other retail outlets. Shamrock Group was founded in 1945 and is based in Minneapolis, Minnesota.

Buy -