M&A Deal Summary

Keywords Studios Acquires Sunny Side Up Creative

On December 21, 2018, Keywords Studios acquired digital media company Sunny Side Up Creative for 6M CAD

Acquisition Highlights
  • This is Keywords Studios’ 25th transaction in the Digital Media sector.
  • This is Keywords Studios’ 11th largest (disclosed) transaction.
  • This is Keywords Studios’ 5th transaction in Canada.
  • This is Keywords Studios’ 4th transaction in Quebec.

M&A Deal Summary

Date 2018-12-21
Target Sunny Side Up Creative
Sector Digital Media
Buyer(s) Keywords Studios
Deal Type Add-on Acquisition
Deal Value 6M CAD

Target

Sunny Side Up Creative

Quebec, Quebec, Canada
Sunny Side Up Creative, Inc. produces high-quality marketing assets for game publishers and developers including game trailers, key art assets and motion graphic production. Sunny Side Up continues to grow rapidly and works with many games developers and publishers including Ubisoft, EA and Eidos.

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Buyer(S) 1

Buyer

Keywords Studios

Dublin, Ireland

Category Company
Founded 1998
Sector Digital Media
Revenue 780M EUR (2023)
DESCRIPTION

Keywords Studios is an international technical services provider to the global video games industry. The company provides integrated art creation, localization, testing, audio, and customer care services across 50 languages and 14 game platforms to a blue-chip client base in more than 15 countries. Keywords Studios was founded in 1998 and is based in Dublin, Ireland.


DEAL STATS #
Overall 38 of 41
Sector: Digital Media M&A 25 of 27
Type: Add-on Acquisition M&A Deals 34 of 36
State: Quebec M&A 4 of 4
Country: Canada M&A 5 of 5
Year: 2018 M&A 10 of 10
Size (of disclosed) 11 of 23
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-18 The TrailerFarm

Brighton, United Kingdom

The TrailerFarm is a creative agency and production house that delivers marketing and development services for video game developers and publishers of all sizes, from indie to AAA. Founded in 2011 by former game developers, The TrailerFarm's global portfolio of clients includes Rovio, SEGA, ITV, Sony, Namco Bandai, THQ Nordic and Bluehole, the publishers of PlayerUnknown's Battlegrounds. The studio is passionate about high quality, authentic storytelling and delighting clients and gamers with the content it produces.

Buy £2M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-21 GetSocial B.V.

The Hague, Netherlands

GetSocial B.V. is a cloud-based software platform that provides a comprehensive and robust suite of functions that enable games developers to manage all social interactions between their game, their players and their friends' networks.

Buy -