M&A Deal Summary

Keyloop Acquires Automotive Transformation Group

On April 10, 2024, Keyloop acquired software company Automotive Transformation Group from Inflexion

Acquisition Highlights
  • This is Keyloop’s 2nd transaction in the Software sector.
  • This is Keyloop’s 3rd transaction in the United Kingdom.

M&A Deal Summary

Date 2024-04-10
Target Automotive Transformation Group
Sector Software
Buyer(s) Keyloop
Sellers(s) Inflexion
Deal Type Add-on Acquisition
Advisor(s) Houlihan Lokey
Momentum Corporate Finance (Financial)
Taylor Wessing (Legal)

Target

Automotive Transformation Group

Bearsted, United Kingdom
Automotive Transformation Group is a provider of automotive e-commerce, retention and renewal software solutions. Automotive Transformation Group is based in Bearsted, England.

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Buyer(S) 1

Buyer

Keyloop

Reading, United Kingdom

Category Company
Sector Software
DESCRIPTION

Keyloop is a provider of software solutions to the auto retail industry. Keyloop is based in Reading, United Kingdom.


DEAL STATS #
Overall 5 of 5
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
Country: United Kingdom M&A 3 of 3
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-01 SERTI

Montreal, Quebec, Canada

SERTI is a provider of Dealer Management Systems includes a complete service digitalization suite featuring, among other things, online bookings, text messaging, and customer check-in. It also features the innovative SDSEQUITY, which identifies opportunities to upgrade customers into a new vehicle at the optimum point in their finance agreement. SERTI was founded in 1975 and is based in Montreal, Quebec.

Buy -

Seller(S) 1

SELLER

Inflexion

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1999
PE ASSETS 10.0B GBP
Size Mega
Type Sector Agnostic
DESCRIPTION

Inflexion is a private equity firm that specializes in investments in UK-based founder and family-owned businesses. Broad areas of interest include consumer products/services, business services, healthcare, industrials, technology, and financial services. The Firm's target investment size is £10 to £500 million. Inflexion was formed in 1999 and is based in London.


DEAL STATS #
Overall 59 of 63
Sector: Software M&A 5 of 5
Type: Add-on Acquisition M&A Deals 27 of 31
Country: United Kingdom M&A 58 of 62
Year: 2024 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-01 Marlowe - Governance Risk & Compliance software and services assets

London, United Kingdom

Marlowe's Governance, Risk & Compliance software and services assets (GRC) provides software and tech-enabled services to manage business risks and ensure customers remain compliant with legal & regulatory standards.

Buy £430M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-13 Ultimate Performance

Manchester, United Kingdom

Ultimate Performance is a unique global, premium health and fitness platform that delivers high-end personalised training and nutrition programmes with a focus on clients making a significant lifestyle change. Ultimate Performance was founded in 2009 and is based in Manchester, United Kingdom.

Buy -