M&A Deal Summary

Kevel Acquires Nexta

On February 11, 2025, Kevel acquired marketing company Nexta

Acquisition Highlights
  • This is Kevel’s 1st transaction in the Marketing sector.
  • This is Kevel’s 1st transaction in Denmark.

M&A Deal Summary

Date 2025-02-11
Target Nexta
Sector Marketing
Buyer(s) Kevel
Deal Type Add-on Acquisition

Target

Nexta

Copenhagen, Denmark
Nexta is an automated advertising self-serve platform that offers advertising experience for retailers, marketplaces, and publishers. Nexta is based in Copenhagen, Denmark.

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Buyer(S) 1

Buyer

Kevel

Durham, North Carolina, United States

Category Company
Founded 2010
Sector Software
DESCRIPTION

Kevel provides infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more. Kevel was founded in 2010 and is based in Durham, North Carolina.


DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Denmark M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-28 Velocidi

New York, New York, United States

Velocidi is a customer data platform empowers businesses to control first, second and third-party data and unlock the right marketing insights, decisions and actions at scale. Velocidi is based in New York, New York.

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