Add-on Acquisition • Beverages

Keurig Dr Pepper Acquires JDE Peet s

On August 25, 2025, Keurig Dr Pepper acquired beverage company JDE Peet s for 15.7B EUR

Acquisition Context
  • This is Keurig Dr Pepper’s 5th transaction in the Beverages sector.
  • This is Keurig Dr Pepper’s 0th largest (disclosed) transaction.
  • This is Keurig Dr Pepper’s 1st transaction in the Netherlands.

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M&A Deal Summary

Date August 25, 2025
Target JDE Peet s
Sector Beverages
Buyer(s) Keurig Dr Pepper
Deal Type Add-on Acquisition
Deal Value 15.7B EUR
Advisor(s) BofA Securities (Financial)
A&O Shearman (Legal)

Target Company

JDE Peet s

Amsterdam, Netherlands
JDE Peet's is a pure-play coffee company, serving approximately 4,400 cups of coffee per second in markets, with a portfolio of strong iconic brands including Peet's, L'OR, Jacobs, Douwe Egberts, Kenco, Pilao, OldTown, Super and Moccona. JDE Peet's is based in Amsterdam, Netherlands.
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Buyer Overview 1

Buyer

Keurig Dr Pepper

Burlington, Massachusetts, United States

Category Company
Founded 1981
Sector Beverages
Employees29,000
Revenue 15.4B USD (2024)
DESCRIPTION

Keurig Dr Pepper is a coffee and beverage company in North America. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single-serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. Keurig Dr Pepper was founded in 1981 and is based in Burlington, Massachusetts.


Deal Context for Buyer #
Overall 8 of 8
Sector: Beverages 5 of 5
Type: Add-on Acquisition 6 of 6
Country: Netherlands 1 of 1
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-24 Ghost

Henderson, Nevada, United States

Ghost is a lifestyle sports nutrition brand specializing in supplements, apparel, and gear, with a notable presence in the ready-to-drink energy drink market. Ghost was founded in 2016 and is based in Henderson, Nevada.

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