Investment Summary

Kennet Partners and Cipio Partners Invest In Buy Vip S.L.

On April 14, 2009, growth capital firm Kennet Partners and secondary investor Cipio Partners invested in e-commerce company Buy Vip S.L. for 15M USD

Investment Highlights
  • This is Kennet Partners’ 1st and Cipio Partners’ 1st transaction in the E-Commerce sector.
  • This is Kennet Partners’ and Cipio Partners’ 2nd largest (disclosed) transaction.
  • This is Kennet Partners’ 3rd and Cipio Partners’ 1st transaction in Spain.
Investment Fate
  • Buy Vip S.L. was sold to a publicly-traded strategic buyer in 2010 for 97M USD.

Investment Summary
Date 2009-04-14
Target Buy Vip S.L.
Sector E-Commerce
Investor(s) Kennet Partners
Cipio Partners
Deal Type Venture
Deal Value 15M USD

Target

Buy Vip S.L.

Madrid, Spain
BuyVIP is a private online shopping community founded in 2006 and operating in Spain, Germany and Italy. It grows exclusively through personal sponsorship and recommendations. Members of this community have the opportunity to participate in sales campaigns that run for a limited time and involve limited quantities of selected life-style or fashion products and brands. The products are generally limited-edition items, ones not available in speciality shops, off-season products or stock-overs. Members can purchase these items at attractive prices, generally 30 to 70 per cent below the retail sales price.

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Investor(S) 2

Investor

Kennet Partners

London, United Kingdom

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1997
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Kennet Partners is a private investment firm that invests in fast-growing companies providing information technology products and technology-enabled services. Kennet typically commits $10 to $50 million of equity per transaction in companies with revenues up to $50 million. The Firm generally invests in businesses located in Western Europe and the US. In addition to providing growth capital, Kennet also finances private mergers, shareholder liquidity needs, corporate divestitures or spin-outs, and restructuring situations. Kennet Partners was formed in 1997 and is based in London.

DEAL STATS #
Overall 21 of 41
Sector (E-Commerce) 1 of 1
Type (Venture) 10 of 18
Country (Spain) 3 of 3
Year (2009) 5 of 5
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-03-24 GoViral

London, United Kingdom

GoViral launches branded video content across its proprietary online publisher network, ensuring high brand engagement and maximum viral exposure to the relevant demographics. GoViral's unique positioning within viral marketing and video distribution ensures high-volume, targeted and high return-on-investment campaigns. These content-based campaigns are distributed in local languages, on local sites and with local publishers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-14 STS

Amsterdam, Netherlands

STS offers a superior digital and radio silicon platform that supports the complete range of wireless products including home, portable and automotive applications.

Sell -
Investor

Cipio Partners

Munich, Germany

Investor Investor Investor Investor Investor

Category Secondary Investor
Founded 2003
Size Small
Type Sector Agnostic
DESCRIPTION

Cipio Partners is an investment management firm focused on secondary investments, as well as early and later-stage venture capital transactions. Sectors of interest include technology, media, and communications. Cipio Partners was formed in 2003 and is based in Munich, Germany.

DEAL STATS #
Overall 12 of 27
Sector (E-Commerce) 1 of 3
Type (Venture) 9 of 15
Country (Spain) 1 of 1
Year (2009) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-16 PSS Systems

Mountain View, California, United States

PSS Systems, Inc. is a developer of software to helps organizations analyze, automate and implement information governance policies across massive amounts of electronic business information and dispose of that information in an automated way.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-08-01 EnOcean

Oberhaching, Germany

EnOcean GmbH is a energy-autonomous and maintenance-free wireless sensors for use in buildings.

Sell -
Mergr

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