Investment Summary

Kennet Partners Invests In AcademixDirect

On January 13, 2009, growth capital firm Kennet Partners invested in marketing company AcademixDirect

Investment Highlights
  • This is Kennet Partners’ 1st transaction in the Marketing sector.
  • This is Kennet Partners’ 6th transaction in the United States.
  • This is Kennet Partners’ 3rd transaction in California.

Investment Summary
Date 2009-01-13
Target AcademixDirect
Sector Marketing
Investor(s) Kennet Partners
Deal Type Venture
Advisor(s) Vista Point Advisors (Financial)

Target

AcademixDirect

Mountain View, California, United States
AcademixDirect is a technology-driven education marketing company that connects college-bound students with their ideal college and academic program. AcademixDirect was founded in 2006 and is based in Mountain View, California.

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Investor(S) 1

Investor

Kennet Partners

London, United Kingdom

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1997
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Kennet Partners is a private investment firm that invests in fast-growing companies providing information technology products and technology-enabled services. Kennet typically commits $10 to $50 million of equity per transaction in companies with revenues up to $50 million. The Firm generally invests in businesses located in Western Europe and the US. In addition to providing growth capital, Kennet also finances private mergers, shareholder liquidity needs, corporate divestitures or spin-outs, and restructuring situations. Kennet Partners was formed in 1997 and is based in London.

DEAL STATS #
Overall 17 of 41
Sector (Marketing) 1 of 2
Type (Venture) 8 of 18
State (California) 3 of 7
Country (United States) 6 of 19
Year (2009) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-07 Recommind

San Francisco, California, United States

Recommind, Inc. is a provider of eDiscovery, and information analytics. Recommind's SaaS and managed services solutions include, Axcelerate for eDiscovery review and analysis, Perceptiv for contract analytics and Decisiv for enterprise-wide information access.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-14 Schoolwires

State College, Pennsylvania, United States

Schoolwires, Inc. provides strategic online communication, community-management and productivity solutions to the K-12 education market throughout the United States.

Buy -
Mergr

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