M&A Deal Summary

Keep Nation SA Acquires Trademob

On February 8, 2017, Keep Nation SA acquired internet software and services company Trademob from Kennet Partners

Acquisition Highlights
  • This is Keep Nation SA’s 1st transaction in the Internet Software and Services sector.
  • This is Keep Nation SA’s 1st transaction in Germany.

M&A Deal Summary

Date 2017-02-08
Target Trademob
Sector Internet Software and Services
Buyer(s) Keep Nation SA
Sellers(s) Kennet Partners
Deal Type Add-on Acquisition

Target

Trademob

Berlin, Germany
Trademob GmbH is a mobile programmatic demand side platform. Trademob GmbH was established in 2010 and is headquartered in Berlin, Germany.

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Buyer(S) 1

Buyer

Keep Nation SA

Paris, France

Category Company
Founded 2012
Sector Internet Software and Services
Employees80
DESCRIPTION

Keep Nation SA (dba Adikteev) is a provider of Machine Learning driven marketing platform that allows brands and marketers to engage their audiences, acquire new qualified users and reengage dormant users.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2017 M&A 1 of 1

Seller(S) 1

SELLER

Kennet Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1997
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Kennet Partners is a private investment firm that invests in fast-growing companies providing information technology products and technology-enabled services. Kennet typically commits $10 to $50 million of equity per transaction in companies with revenues up to $50 million. The Firm generally invests in businesses located in Western Europe and the US. In addition to providing growth capital, Kennet also finances private mergers, shareholder liquidity needs, corporate divestitures or spin-outs, and restructuring situations. Kennet Partners was formed in 1997 and is based in London.


DEAL STATS #
Overall 31 of 41
Sector: Internet Software and Services M&A 2 of 7
Type: Add-on Acquisition M&A Deals 26 of 32
Country: Germany M&A 1 of 1
Year: 2017 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-08 Nuxeo

Brooklyn, New York, United States

Nuxeo provides an extensible and modular Enterprise Content Management Platform enabling architects and developers to easily build and run business applications. The Nuxeo Platform offers modern technologies, a powerful plug-in model and extensive packaging capabilities for Document Management, Digital Asset Management and Case Management applications. Over 1,000 organizations rely on Nuxeo to run business-critical applications, including TBWA, Electronic Arts, Verizon, Sharp, Capital One, and the U.S. Navy.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-06 Rivo Software

Warwick, United Kingdom

Rivo Software Ltd. is a global provider of cloud-based environmental, health, safety, and risk management software. Rivo Software Ltd. was incorporated in 2001 and is based in Warwick, United Kingdom with additional offices in Stratford, Connecticut; Houston, Texas; Singapore; Cluj-Napoca, Romania; and Ecublens, Switzerland.

Sell -