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M&A Deal Summary

Keap Acquires The Factory

On March 15, 2023, Keap acquired software company The Factory

Acquisition Highlights
  • This is Keap’s 2nd transaction in the Software sector.
  • This is Keap’s 2nd transaction in the United States.
  • This is Keap’s 1st transaction in California.

M&A Deal Summary
Date 2023-03-15
Target The Factory
Sector Software
Buyer(s) Keap
Deal Type Add-on Acquisition

Target

The Factory

Carlsbad, California, United States
The Factory assists small business owners with building powerful marketing strategies and implementing sales and marketing automation. Its service line-up helps small business owners with lead capture campaigns, conversion campaigns, webinar campaigns, offer campaigns, building landing pages, and rebuilding old campaigns.

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Buyer(S) 1

Buyer

Keap

Chandler, Arizona, United States
Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

Keap offers sales and marketing automation software solutions for small businesses combining CRM, email marketing, lead capture and e-commerce. Keap was formed in 2001 and is based in Chandler, Arizona.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-22 GroSocial

Lehi, Utah, United States

GroSocial, Inc. is a social media marketing software company.

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