Add-on Acquisition • Software

Keap Acquires The Factory

On March 15, 2023, Keap acquired software company The Factory

Acquisition Context

This is Keap’s 2nd transaction in the Software sector.
This is Keap’s 2nd transaction in the United States.
This is Keap’s 1st transaction in California.

Explore All 10284 Add-on Acquisition Software Deals - Search the Database Free

M&A Deal Summary
Date	March 15, 2023
Target	The Factory
Sector	Software
Buyer(s)	Keap
Deal Type	Add-on Acquisition

Target Company

The Factory

Carlsbad, California, United States

The Factory assists small business owners with building powerful marketing strategies and implementing sales and marketing automation. Its service line-up helps small business owners with lead capture campaigns, conversion campaigns, webinar campaigns, offer campaigns, building landing pages, and rebuilding old campaigns.

Explore More Deals

Browse All 215,130 Deals

FILTER BY

Buyer Type (PE or Strategic)
Deal Size ($10M to $10B+)
Sector (60 Sectors)
Deal Type
Geography
& More

Search Free

Buyer Overview 1

Buyer

Keap

Chandler, Arizona, United States

Category	Company
Founded	2001
Sector	Internet Software and Services

DESCRIPTION

Keap offers sales and marketing automation software solutions for small businesses combining CRM, email marketing, lead capture and e-commerce. Keap was formed in 2001 and is based in Chandler, Arizona.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Software	2 of 2
Type: Add-on Acquisition	2 of 2
State: California	1 of 1
Country: United States	2 of 2
Year: 2023	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2013-01-22	GroSocial Lehi, Utah, United States GroSocial, Inc. is a social media marketing software company.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2013-01-22

GroSocial

Lehi, Utah, United States

GroSocial, Inc. is a social media marketing software company.

Buy

Explore Related M&A Activity

Software M&A - Add-on Acquisition M&A Deals - California M&A - United States M&A - 2023 M&A