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  5. KBM Group Acquires Predictys SAS

M&A Deal Summary

KBM Group Acquires Predictys SAS

On May 29, 2012, KBM Group acquired marketing company Predictys SAS

Acquisition Highlights
  • This is KBM Group’s 2nd transaction in the Marketing sector.
  • This is KBM Group’s 1st transaction in France.

M&A Deal Summary
Date 2012-05-29
Target Predictys SAS
Sector Marketing
Buyer(s) KBM Group
Deal Type Add-on Acquisition

Target

Predictys SAS

Grenoble, France
Predictys SAS operates as a marketing agency.

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Buyer(S) 1

Buyer

KBM Group

Richardson, Texas, United States
Category Company
Founded 1997
Sector Media
DESCRIPTION

KnowledgeBase Marketing (KBM), part of the Wunderman group and a provider of direct marketing services.

DEAL STATS #
Overall 4 of 4
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
Country: France M&A 1 of 1
Year: 2012 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-08 Marketing Direct

Saint Louis, Montana, United States

Marketing Direct, Inc. is an integrated marketing services company with expertise in strategy, design and execution of marketing campaigns, from go-to-market strategies and sales-lead conversion to media placement, primarily for the healthcare industry

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