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  6. KBM Group Acquires I-Behavior

M&A Deal Summary

KBM Group Acquires I-Behavior

On November 15, 2010, KBM Group acquired media company I-Behavior

Acquisition Highlights
  • This is KBM Group’s 1st transaction in the Media sector.
  • This is KBM Group’s 2nd transaction in the United States.
  • This is KBM Group’s 1st transaction in Colorado.

M&A Deal Summary
Date 2010-11-15
Target I-Behavior
Sector Media
Buyer(s) KBM Group
Deal Type Add-on Acquisition

Target

I-Behavior

Louisville, Colorado, United States
I-Behavior, Inc. provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively.

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Buyer(S) 1

Buyer

KBM Group

Richardson, Texas, United States
Category Company
Founded 1997
Sector Media
DESCRIPTION

KnowledgeBase Marketing (KBM), part of the Wunderman group and a provider of direct marketing services.

DEAL STATS #
Overall 2 of 4
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 4
State: Colorado M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2010 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-03-23 Fortelligent inc.

Boston, Massachusetts, United States

Fortelligent is a leading provider of marketing business intelligence software.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-08 Marketing Direct

Saint Louis, Montana, United States

Marketing Direct, Inc. is an integrated marketing services company with expertise in strategy, design and execution of marketing campaigns, from go-to-market strategies and sales-lead conversion to media placement, primarily for the healthcare industry

Buy -
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