M&A Deal Summary

Kargo Acquires VideoByte

On February 3, 2023, Kargo acquired digital media company VideoByte

Acquisition Highlights
  • This is Kargo’s 2nd transaction in the Digital Media sector.
  • This is Kargo’s 4th transaction in the United States.
  • This is Kargo’s 1st transaction in Colorado.

M&A Deal Summary
Date 2023-02-03
Target VideoByte
Sector Digital Media
Buyer(s) Kargo
Deal Type Add-on Acquisition

Target

VideoByte

Denver, Colorado, United States
VideoByte is a video advertising platform focusing on a viewer-first experience across Connected TV (CTV) and Over-the-Top (OTT) platforms. It provides advanced video technology delivering memorable, high-impact brand moments for advertisers at higher profitability for publishers. As experts in CTV ad-serving and format innovation, the platform is known to provide strong performance for its variety of publisher clients including notable partners AMC, MLB, XUMO and Plex. VideoByte was formed in 2020 and is based in Denver, Colorado.

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Buyer(S) 1

Buyer

Kargo

New York, New York, United States
Category Company
Founded 2003
Sector Digital Media
DESCRIPTION

Kargo built a platform to improve and scale advertising on the mobile web and offers specialized supply to marketers by directly integrating and optimizing impressions from the best performing publishers. Kargo was founded in 2003 and is based in New York City.

DEAL STATS #
Overall 5 of 5
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 5 of 5
State (Colorado) 1 of 1
Country (United States) 4 of 4
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-08 Ziggeo

New York, New York, United States

Ziggeo is a cloud-based video technology SaaS (Software as a Service) company that provides asynchronous video APIs, mobile SDKs and tools to deliver enterprise-grade WebRTC capabilities. Ziggeo was founded in 2013 and is based in New York City.

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