M&A Deal Summary

Kargo Acquires StitcherAds

On October 18, 2021, Kargo acquired internet software and services company StitcherAds for 64M USD

Acquisition Highlights
  • This is Kargo’s 1st transaction in the Internet Software and Services sector.
  • This is Kargo’s largest (disclosed) transaction.
  • This is Kargo’s 1st transaction in Ireland.

M&A Deal Summary
Date 2021-10-18
Target StitcherAds
Sector Internet Software and Services
Buyer(s) Kargo
Deal Type Add-on Acquisition
Deal Value 64M USD

Target

StitcherAds

Waterford, Ireland
StitcherAds is a designer and developer of social media solutions. StitcherAds uses real-time product feeds and consumer data to generate personalized, dynamic product ads, including a digital circular experience. Its product discovery ads are delivered across Facebook, Instagram, Snap, TikTok, and Pinterest. StitcherAds was founded in 2009 and is based in Waterford, Ireland.

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Buyer(S) 1

Buyer

Kargo

New York, New York, United States
Category Company
Founded 2003
Sector Digital Media
DESCRIPTION

Kargo built a platform to improve and scale advertising on the mobile web and offers specialized supply to marketers by directly integrating and optimizing impressions from the best performing publishers. Kargo was founded in 2003 and is based in New York City.

DEAL STATS #
Overall 2 of 5
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 2 of 5
Country (Ireland) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-26 Rhombus

United States

Rhombus is an ad platform built around embedded social content on publishers’ sites.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-31 Parsec Media

New York, New York, United States

Parsec Media is a digital advertising company that works with leading publishers across every vertical to provide a 100 percent transparent, brand-safe, and contextually relevant environment for brands. With a focus on attention metrics, Parsec aligns all stakeholders around a common goal: creating ads that people enjoy and find relevant. Parsec Media is based in New York City.

Buy -
Mergr

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