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  5. Kantar Acquires Millward Brown Denmark ApS

M&A Deal Summary

Kantar Acquires Millward Brown Denmark ApS

On January 11, 2016, Kantar acquired marketing company Millward Brown Denmark ApS

Acquisition Highlights
  • This is Kantar’s 1st transaction in the Marketing sector.
  • This is Kantar’s 1st transaction in Denmark.

M&A Deal Summary
Date 2016-01-11
Target Millward Brown Denmark ApS
Sector Marketing
Buyer(s) Kantar
Deal Type Add-on Acquisition

Target

Millward Brown Denmark ApS

Copenhagen, Denmark
Millward Brown Denmark ApS is one of the most prominent market research agencies in Denmark and Sweden, with a well-balanced client portfolio combining large international clients and local brands.

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Buyer(S) 1

Buyer

Kantar

London, United Kingdom
Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.

DEAL STATS #
Overall 7 of 11
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 6 of 10
Country (Denmark) 1 of 2
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-16 Civolution - NexTracker & SyncNow Business

Rennes, France

Civolution - NexTracker & SyncNow Business comprises NexTracker, audience measurement; and SyncNow, second screen audio watermarking businesses. The acquired business is based in Rennes, France and is recognised as a world leader in audio watermarking technology, which is deployed in hundreds of channels worldwide. The SyncNow business allows second screen devices, such as tablets and smartphones, to automatically sync to TV content through watermark detection. The NexTracker audio watermarking technology identifies viewing of content across TV, tablet and mobile screens

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-01 Newsaccess

Dublin, 2, Ireland

Newsaccess Ltd. is a provider of multi-channel media monitoring in Ireland. The company, founded in 2005, employs around 20 people, and has its headquarters in Dublin. Newsaccess's revenues for the year ended 31 December 2015 were approximately EUR 2.3 million, with gross assets at the same date of approximately EUR 1.8 million.

Buy -
Mergr

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