M&A Deal Summary

Kantar Acquires Fisheye Analytics Pte.

On December 17, 2013, Kantar acquired media company Fisheye Analytics Pte.

Acquisition Highlights
  • This is Kantar’s 1st transaction in the Media sector.
  • This is Kantar’s 1st transaction in Singapore.

M&A Deal Summary

Date 2013-12-17
Target Fisheye Analytics Pte.
Sector Media
Buyer(s) Kantar
Deal Type Add-on Acquisition

Target

Fisheye Analytics Pte.

Singapore, Singapore
Fisheye Analytics Pte. Ltd. is a Singapore startup that conducts social media intelligence for businesses and government agencies in Europe, the Middle East, and Asia.

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Buyer(S) 1

Buyer

Kantar

London, United Kingdom

Category Company
Founded 1993
Sector Information Services
DESCRIPTION

Kantar is a data, research, consulting and analytics business which offers insights into the views of customers and consumers in over 100 countries. WPP launched Kantar by consolidating its existing market research businesses, and has added significantly to its reach and capabilities since then through a combination of acquisitions, partnerships and internal product development. Kantar was founded in 1993 and is based in London, United Kingdom.


DEAL STATS #
Overall 4 of 11
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 4 of 10
Country: Singapore M&A 1 of 1
Year: 2013 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-23 Benenson Strategy Group

New York, New York, United States

Benenson Strategy Group LLC is a research consultancy that advises corporations, heads of state, and institutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-02 Guardian Digital Agency

London, United Kingdom

Guardian Digital Agency Ltd. is a specialist data visualisation, site design and interactive development agency. Graphic is a creative communications agency specialising in the communication of complex information particularly through data storytelling and data visualisation. Graphic offers training courses for groups interested in developing their data storytelling capabilities.

Buy -