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  5. Kalido Acquires JBA

M&A Deal Summary

Kalido Acquires JBA

On May 16, 2016, Kalido acquired marketing company JBA

Acquisition Highlights
  • This is Kalido’s 2nd transaction in the Marketing sector.
  • This is Kalido’s 2nd transaction in Australia.

M&A Deal Summary
Date 2016-05-16
Target JBA
Sector Marketing
Buyer(s) Kalido
Deal Type Add-on Acquisition

Target

JBA

Melbourne, Australia
JBA is a customer-centric data agency focused on analyzing data and applying insights to create competitive advantage and enjoy continued success. JBA was formed in 2008 and is based in Melbourne, Australia.

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Buyer(S) 1

Buyer

Kalido

Richmond, Australia
Category Company
Founded 2008
Sector Marketing
DESCRIPTION

Kalido is a salesforce marketing cloud partner in Asia Pacific, and is a marketing cloud platinum partner in the region. Kalido was formed in 2008 and is based in Richmond, Australia.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: Australia M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-01 Task2 Pty.

Rosebery, Australia

Task2 Pty. Ltd. is a medium sized communication agency focused on creating advertising, branding and multi-channel marketing campaigns. Task2 is based in Rosebery, Australia.

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