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M&A Deal Summary

Kagiso Media Acquires Mediamark Proprietary

On February 11, 2019, Kagiso Media acquired machinery company Mediamark Proprietary from Lagardere for 30M ZAR

Acquisition Highlights
  • This is Kagiso Media’s 1st transaction in the Machinery sector.
  • This is Kagiso Media’s largest (disclosed) transaction.
  • This is Kagiso Media’s 2nd transaction in South Africa.

M&A Deal Summary
Date 2019-02-11
Target Mediamark Proprietary
Sector Machinery
Buyer(s) Kagiso Media
Sellers(s) Lagardere
Deal Type Divestiture
Deal Value 30M ZAR

Target

Mediamark Proprietary

Johannesburg, South Africa
Mediamark Proprietary Ltd. is a level 2 BBBEE specialist media sales and solutions company comprising experience and disciplines in radio, digital, events, and TV. Operating in a rapidly changing media environment the company has over 164 staff concentrated in the major regions of South Africa.

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Buyer(S) 1

Buyer

Kagiso Media

Johannesburg, Illovo Boulevard, South Africa
Category Company
Sector Media
DESCRIPTION

Kagiso Media Limited, an investment holding company, operates media outlets in the field of regional radio broadcasting and radio airtime sales, information services and solutions, exhibitions and events, and out-of-home advertising. It operates in four segments: Broadcasting, Information Services and Solutions, Outdoor, and Exhibitions and Events. The Broadcasting segment comprises operations in the radio broadcasting and radio advertising sales environment, and research and marketing services.

DEAL STATS #
Overall 2 of 2
Sector: Machinery M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: South Africa M&A 2 of 2
Year: 2019 M&A 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-11 Jacaranda FM Pty

Midrand, South Africa

Jacaranda FM Pty Ltd. is an independent radio station broadcasting in English and Afrikaans and playing music. The station reaches approximately 2M people across GP, North West, Mpumalanga and Limpopo province.

Buy R233M

Seller(S) 1

SELLER

Lagardere

Paris, France
Category Company
Founded 1826
Sector Media
Employees33,000
Revenue 9.0B EUR (2024)
DESCRIPTION

Lagardere is a diversified media group which operates through four divisions. These include Lagardere Publishing, Lagardere Services, Lagardere Active, and Lagardere Unlimited. Lagardere was founded in 1826 and is based in Paris, France.

DEAL STATS #
Overall 7 of 11
Sector: Machinery M&A 1 of 1
Type: Divestiture M&A Deals 7 of 11
Country: South Africa M&A 2 of 2
Year: 2019 M&A 4 of 6
Size (of disclosed) 6 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-11 Jacaranda FM Pty

Midrand, South Africa

Jacaranda FM Pty Ltd. is an independent radio station broadcasting in English and Afrikaans and playing music. The station reaches approximately 2M people across GP, North West, Mpumalanga and Limpopo province.

Sell R233M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-15 Lagardère SCA - Magazine Publishing Titles

France

Lagardère SCA - Magazine Publishing Titles comprises publishing titles Elle and its various extensions, Version Femina, Art & Décoration, Télé 7 Jours and its various extensions, France Dimanche, Ici Paris and Public.

Sell €52M
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