Investment Summary

Juuri Partners Invests In 24 Pesula

On December 17, 2024, private equity firm Juuri Partners invested in consumer services company 24 Pesula

Investment Highlights
  • This is Juuri Partners’ 1st transaction in the Consumer Services sector.
  • This is Juuri Partners’ 26th transaction in Finland.

Investment Summary

Date 2024-12-17
Target 24 Pesula
Sector Consumer Services
Investor(s) Juuri Partners
Deal Type Growth Capital

Target

24 Pesula

Helsinki, Finland
24 Pesula is a Finnish self-service laundry chain offering customers a fast and convenient way to wash clothes, home textiles, and carpets without reservation. 24 Pesula was founded in 1999 and is based in Helsinki, Finland.

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Investor(S) 1

DESCRIPTION

Juuri Partners is a private equity group focused on acquiring and providing financing for growth oriented companies operating in Finland. The Firm looks to commit €5 to €12 million in small to mid-sized companies with €5 to €150 million of revenue. Funds are typically used to support growth opportunities, changes of ownership, or other discontinuation events. Juuri Partners was established in 2015 and is headquartered Helsinki, Finland.


DEAL STATS #
Overall 26 of 26
Sector: Consumer Services M&A 1 of 1
Type: Growth Capital M&A Deals 16 of 16
Country: Finland M&A 26 of 26
Year: 2024 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-29 Profinder

Helsinki, Finland

Profinder is an online consumer and business contact search platform, for prospecting and targeting advertising and sales. It consists of millions of consumer contacts and business representatives, collected from multiple data sources in cooperation with their business partners. Profinder is based in Helsinki, Finland.

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